Senior Performance Marketing Specialist

EVRaid Is seeking a Senior Performance Marketing Specialist This role requiring both high-level strategic vision and deep, hands-on technical expertise. You will be responsible for leading a team of 24 specialists to hit aggressive growth targets while personally managing and optimizing high-spend performance campaigns across Meta, Google, and LinkedIn. This role is critical for our international expansion, requiring a leader who can identify new market opportunities and execute entry strategies with a focus on measurable ROI.

Key Responsibilities:

1. Marketing Strategy & Planning

Develop and execute integrated marketing plans aligned with business objectives.

Conduct market research and competitor analysis to identify opportunities and trends

Manage annual and quarterly marketing calendars.

2.Performance Marketing & Execution

• Directly manage, execute, and optimize multi-channel performance campaigns on Meta, Google Ads, and LinkedIn.
• Analyze performance metrics daily to optimize campaigns for maximum ROI and ROAS.
• Maintain a hands-on approach to Architect & Execute ad sets, bidding strategies, and technical tracking.
• Manage and allocate budgets across channels to ensure maximum cost-effectiveness

3. Content & Creative

Brief and manage designers, copywriters, and agencies to produce high-quality content.

Oversee the creation of marketing materials (videos, posts, landing pages, brochures).

Ensure messaging aligns with brand positioning and target audience.

4. Campaign Management

Lead multi-channel campaigns from concept to execution.

Track KPIs and generate performance reports with actionable insights.

Manage budgets for campaigns and ensure cost-effectiveness

5. Social Media Management

Oversee social media strategy, posting schedule, and community engagement.

Analyze engagement metrics and continuously improve content performance.

6. Events & Offline Marketing

Support planning and execution of events, exhibitions, and activations.

Coordinate with vendors, partners, and internal teams.

7. Team Collaboration

Mentor junior marketing staff and provide guidance where needed.

Collaborate with sales, product, and customer service teams to align messaging and goals

Must Have:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 35+ years of experience in Performance marketing (preferably in digital)
• Proven track record of managing and paid social and search campaigns (Meta, Google, LinkedIn).
• Strong knowledge of digital platforms, analytics tools, and marketing automation.
• Excellent communication, project management, and organizational skills
• Ability to analyze data and generate insights

Nice To have:

• Knowledge of SEO/SEM best practices.
• Experience with CRM systems (e.g., HubSpot, Odoo CRM).
• Basic design knowledge (Canva, Adobe tools).
• Familiarity with B2B marketing strategies (if relevant).

Apply Now and Be Part of our AMAZING Team !

https://evraid.odoo.com/jobs/senior-performance-marketing-specialist-92