Maison Pyramide is looking for an experienced and driven Senior PR Executive to join our growing team. This role is ideal for a PR professional who thrives in a fast-paced, luxury-focused environment and is passionate about shaping brand narratives, building influential media relationships, and elevating brand visibility on a regional and international level.
As a Senior PR Executive, you will lead the execution of PR strategies for Maison Pyramide's clients, working closely with media, influencers, and key opinion leaders to position brands strategically and creatively. You will also play a key role in expanding MP's international press network and strengthening our presence across global media platforms.
JOB DUTIES & RESPONSIBILITIES
Strategy & Planning
- Develop and execute tailored communication, media, and PR strategies for clients.
- Proactively and reactively engage with the media to identify opportunities, manage announcements, and respond swiftly to relevant events.
- Research target media outlets, build and maintain distribution lists, and track upcoming editorial features.
- Continuously expand and update MP's international press database, identifying new editors, stylists, and media contacts.
- Plan, organize, and attend client photography sessions when required.
- Define and implement communication strategies for key media contacts and brand advocates.
- Manage PR-led events including press conferences, launches, and promotional activations.
Communications, Media & Media Relations
- Build and maintain strong relationships with clients, media, and industry stakeholders through meetings, calls, and digital communication.
- Research, write, and distribute press releases and press kits.
- Develop written content for client collateral, newsletters, websites, feature articles, marketing materials, and advertisements.
- Secure positive editorial coverage and product placements across print, digital, broadcast, and social media platforms.
- Attend client meetings, manage briefs, and prepare follow-up reports summarizing actions and timelines.
- Handle day-to-day client communication to ensure smooth project execution.
- Pitch story ideas, features, and exclusive opportunities to media.
- Attend client and company events, including evening and weekend engagements when required.
- Coordinate with influencers and celebrities to secure brand endorsements for events and campaigns.
- Propose brand collaborations and CSR initiatives aligned with client strategies and brand values.
Monitoring & Reporting
- Track, analyze, and evaluate media coverage using appropriate metrics.
- Prepare regular and detailed client reports highlighting coverage, impact, and insights.
Internal Consultancy
- Provide PR and communications support across internal departments including Management, Sales, and Social Media.
- Assist with content development and copywriting for Maison Pyramide's internal and external communications.
- Ensure consistent tone of voice, messaging, and corporate branding across all MP platforms and materials.
KNOWLEDGE & EXPERIENCE
- Bachelor's degree in a relevant field
- Experience within the luxury and lifestyle sector is preferable
- Fluent in English
- Advanced knowledge of MS Office
SKILLS & ABILITIES
- Strong strategic planning and analytical skills
- Excellent communication, presentation, and problem-solving abilities
- Highly organized, detail-oriented, and able to manage multiple priorities effectively
- Collaborative team player with the ability to work across functions
Interested candidates are invited to submit their CV to [Confidential Information], mentioning the role title in the subject line.
