Senior public reltions.

Worood, an international Hijab brand is hiring a Senior PR Specialist Worood

Key Responsibilities

1. Content Strategy & Planning

- Develop a cohesive content strategy aligned with Worood's brand identity, marketing goals, and seasonal campaigns.

- Plan and oversee monthly content calendars across all digital platforms.

- Ensure consistency in tone, messaging, and visual direction across channels.

- Collaborate closely with the marketing team to translate campaign objectives into strong content concepts.

2. Team Leadership & Management

- Lead, mentor, and empower the content team (copywriters, designers, media production team)

- Provide ongoing feedback, training, and support to enhance team skills and performance.

- Delegate tasks effectively and monitor workflow to ensure timely, high-quality output.

- Foster a collaborative, inclusive, and creative team environment.

3. Creative Direction

- Brainstorm and develop original ideas for storytelling, campaigns, social content, product highlights, and brand moments.

- Direct the creative process for photoshoots, reels, videos, and editorial content.

- Ensure all visuals and copy reflect the brand's aesthetic, values, and emotional identity.

- Push for innovation in content formats, styles, and creative approaches.

4. Marketing Integration

- Partner with the marketing team to align content with performance goals, customer insights, and brand positioning.

- Analyze campaign performance and content results to refine future strategies.

- Ensure content supports sales initiatives, product launches, and engagement objectives.

- Maintain awareness of industry trends, competitor activations, and emerging content styles.

5. Quality Control & Optimization

- Review and approve all content before publishing to maintain quality standards.

- Optimize content for digital channels, including SEO, social algorithms, and platform best practices.

- Track content KPIs and generate insights-based recommendations.

6. Cross-Functional Collaboration

- Work with brand, product, and e-commerce teams to ensure content reflects product stories and customer needs.

- Align with PR, influencers, and partnerships to ensure unified messaging.

- Participate in campaign planning, brand events, and creative brainstorming sessions.

Required Qualifications & Skills

1. Educational & Professional Background

Bachelor's degree in Marketing, Mass Communication, Media, or a related field.

47 years of experience in content creation, marketing, or creative direction.

Proven experience leading a creative or content team.

2. Core Skills

Strong marketing foundation and understanding of digital marketing principles.

Excellent leadership, communication, and team management skills.

Creativity with the ability to conceptualize strong brand stories and visual ideas.

Strong copywriting and content development abilities.

Ability to analyze content performance and turn insights into improvements.

High attention to detail in both visual and written content.