Senior SEO Specialist

• Company Description

Valens Marketing Agency is dedicated to empowering businesses by building strong foundations that support growth and success. By blending strategy, marketing, team development, and innovative systems, Valens ensures businesses thrive while maintaining their unique vision. At Valens, client ideas bring the creativity, and the agency provides the strength and expertise to make their vision sustainable and impactful. Valens is the trusted partner for evolving and shining in a competitive landscape.

Responsibilities

• Core Responsibilities

-Conduct full SEO audits (Technical, On-Page, Off-Page) to identify growth opportunities, issues, and priorities.

-Perform advanced keyword research based on search intent, market demand, and competition.

-Optimize on-page elements, including titles, meta descriptions, headers, internal linking, content structure, and keyword distribution.

-Implement technical SEO improvements to enhance indexing, crawling, Core Web Vitals, speed, and schema markup.

-Develop, manage, and execute content strategies across categories, products, and blog content.

-Build and manage backlink acquisition strategies focused on authority and relevance.

-Monitor performance and provide insights using analytics tools such as GA4, GSC, Ahrefs, SEMrush, and Looker Studio.

• Strategic Responsibilities

-Develop quarterly and yearly SEO growth strategies aligned with business goals.

-Prioritize tasks and resources based on impact vs effort.

-Identify gaps in content, competitor positioning, and market dynamics.

-Work cross-functionally with content, paid media, product, development, and data teams.

-Influence business decisions using data insights and organic performance trends.

-Guide the creation of SEO-friendly content and templates at scale.

• Technical Responsibilities

-Improve website crawlability and indexation.

-Collaborate with developers on site architecture, performance issues, and structured data implementation.

-Optimize for mobile-first performance and Core Web Vitals metrics.

-Conduct log file analysis when needed to understand crawling behavior.

• Content Responsibilities

-Map keywords to content clusters and landing pages.

-Define content briefs for writers and content teams.

-Evaluate content quality, relevance, and compliance with SEO best practices.

-Support long-form, evergreen, and conversion-oriented content.

Measurement & Reporting

-Track rankings, organic traffic, conversions, and CAC reduction from organic channels.

-Build reports and dashboards for stakeholders and leadership teams.

-Identify insights from competitor analysis, SERP trends, and user behavior.

-Translate data into actionable recommendations rather than theoretical insights.

• Tools & Platforms, expected proficiency in:

-Google Search Console, Google Analytics (GA4), Ahrefs / SEMrush / Moz

-Screaming Frog, surfer / Frase (optional for content)

-Looker Studio (Reporting), pageSpeed Insights

-Keyword Planner, soft skills required

-Analytical thinking, problem solving

-Research & synthesis, cross-team communication

-Project management, attention to detail

-Data interpretation, clear documentation & reporting

KPIs:

A Senior SEO Specialist is measured on:

-Organic ranking improvements.

-Organic traffic growth.

-Organic conversions & revenue contribution.

-Reduction in organic CAC.

-Time-to-index & technical performance.

-Backlink quality & authority gains.

-Content performance metrics.

-Retention & growth of organic users.

Experience Level:

-35+ years of hands-on SEO experience.

-Proven track record of organic growth.

-Understanding of funnels, products, and positioning.

-Experience in competitive markets or scaling environments.