Senior Specialist, Communication & Marketing

Key Responsibilities:

• Assist in developing and implementing branding strategies to enhance brand awareness, perception, and loyalty among target audiences.
• Conduct corporate communication activities such as media relations, public relations, and internal communications to ensure consistency with brand messaging.
• Coordinate the development and implementation of branding guidelines, visual identity, and brand assets to maintain consistency across all channels and touchpoints.
• Collaborate with internal stakeholders to align branding and communication efforts with organizational goals and objectives.
• Monitor brand performance and reputation, conducting brand audits and perception studies to assess effectiveness and identify areas for improvement.
• Support the development and implementation of business marketing strategies and campaigns to promote products, services, and brand awareness.
• Conduct market research and analysis to understand customer needs, preferences, and trends, informing marketing strategies and initiatives.
• Assist in managing marketing campaigns across various channels, including digital, print, and events, ensuring consistency and effectiveness of messaging.
• Support in crisis communication efforts, developing and implementing communication plans to manage and mitigate reputational risks.

Qualifications & Requirements:

• Bachelor's degree in public relations, marketing, or any other related field
• 3–5 years of relevant experience in Marketing and communication.