Senior Trade Marketing Executive

3-5 Years

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Job Description

Job Description

Responsible for the Listing of promos
Allocation; monitoring and evaluation of trade Promotions
Responsible for Ordering of the Point Of Sale Materials
Carries out Market competition survey
Provides input into sales Forecasting
Carries out timely market visits to check execution
Provides Timely promo / event reports to Principals
The knowledge gained from the analysis provides insights towards making short to medium term operational decisions of functional unit:
Marketing spends
Investment plan by customers
Typically, provides direct supervision to professionals or senior professionals which include objective setting, as well as training and coaching
Manages performance, taking corrective action, where required, on poor performers in line with policy
Identifies needs and improvement opportunity
Provides recommendation of innovative solutions to next level in order to facilitate
change or improvement at a process level, such as:
Consumer promotions
Promo packaging