By Aliens is seeking a highly analytical, data-driven, and creative Senior User Acquisition Analyst, to help us scale our mobile growth efforts. This role is ideal for someone who thrives in performance-driven environments, understands the mobile marketing ecosystem end-to-end, and is passionate about driving measurable impact through experimentation, optimized funnels, and cross-functional collaboration. You will play a central role in planning, executing, and optimizing user acquisition strategies for mobile games, working closely with product, data, media partners, and creative teams.
A By Aliens est buscando um(a) Analista Sr. em Aquisio de Usurios altamente analtico(a), orientado(a) a dados e criativo(a) para nos ajudar a escalar nossos esforos de crescimento em dispositivos mveis. Esta funo ideal para algum que busca ambientes focados em resultados, compreende o ecossistema de marketing mobile de ponta a ponta e apaixonado(a) por gerar impacto mensurvel por meio de experimentao, funis otimizados e colaborao multifuncional. Voc desempenhar um papel central no planejamento, execuo e otimizao de estratgias de aquisio de usurios para jogos mobile, trabalhando em colaborao com as equipes de produto, dados, parceiros de mdia e criao.
Requisitos
User Acquisition Strategy & Execution
- Define, execute, and scale the user acquisition strategy for mobile apps (Android, iOS and other platforms in the near future) with a strong performance focus.
- Plan, deploy and optimize UA campaigns across multiple ad networks, such as Meta, Google, Applovin, TikTok, Unity, Apple Search Ads, and others.
- Manage CPI, CPA, ROAS, LTV, retention, and payback goals to ensure sustainable and profitable growth.
- Conduct channel, creative, segmentation, audience, and onboarding funnel tests to drive continuous improvement.
- Utilize MMP platforms for performance tracking, attribution, and optimization. We currently use Singular as our MMP partner.
- Apple Search Ads.
Analysis, Reporting & Insights
- Track campaign performance using analytics tools, providing deep insights into spend efficiency, user behavior, and business impact.
- Develop and maintain reports, dashboards, and executive presentations for By Alien's board.
- Run A/B tests and experimentation roadmaps, generating actionable insights and clear storytelling around test outcomes.
- Perform comprehensive market and competitor research to identify opportunities and support strategic decision-making.
Industry & Trend Leadership
- Stay ahead of industry trends, emerging platforms, and new features across the performance marketing and gaming landscapes.
- Identify and propose innovative approaches to enhance growth, improve efficiency, and reduce acquisition costs.
Mandatory Requirements
- Proven experience with User Acquisition, with a strong focus on mobile apps.
- Expertise with MMPs and leading performance ad networks. Experience with Singular is a plus.
- Strong analytical skills and full comprehension of KPIs such as CPI, LTV, ROAS, retention, payback, and churn.
- Hands-on experience with mobile-first strategies, activation funnels, and performance optimization.
- Prior experience working in cross-functional squads (marketing + product + data).
- Advanced English proficiency (written and spoken). Many meetings are held in English, both internally and externally with our partners.
- Strong autonomy, action-driven mindset, and ability to prioritize based on business impact.
- Advanced skills in Excel or Google Sheets.
Nice to Have
- Experience in mobile gaming, gaming ecosystems, or mobile advertising.
- Familiarity with SQL and data visualization tools (mainly Looker Studio).
- High-impact growth case studies involving A/B testing, decreasing CAC curves, and retention uplift.
- Familiarity with platforms such as Google Ads, Facebook Ads, Applovin Ads, Unity Ads, TikTok Ads, and
