Develop, implement, and manage high-performing real estate advertising campaigns on Facebook, Instagram and TikTok to drive conversions and generate qualified leads.
Create/Evaluate ad creatives, including images, videos, and copy, tailored for each platform.
Analyze, monitor and report on campaign performance, using insights to optimize and improve current/future campaigns.
Collaborate with the marketing team to align advertising efforts with overall marketing strategies and goals.
Manage ad accounts, allocate budgets, and ensure campaigns are cost-effective.
Maintain an organized library of digital assets and ad creatives for easy access and future use.
Reply to people who contact us on social media, ensuring timely and professional communication.
Stay updated with the latest platform changes, advertising policies, and industry trends.
Qualifications:
Bachelor's degree with a specialization in Marketing, Advertising, or a related field.
Minimum of 2 years of experience in social media advertising is a must.
Minimum of 1 year of experience in real estate social media advertising is a must.
Proficiency on Facebook, Instagram and TikTok Ads Manager.
Strong understanding of audience targeting, retargeting, and segmentation strategies.
Ability to analyze data and metrics to make informed decisions and optimizations.
Experience with A/B testing and performance analysis.
Excellent communication and collaboration skills.
Strong creative skills and attention to detail.
Knowledge of digital marketing trends and best practices.
