Social Media & Brand Strategist

We are not looking for someone to simply manage social media accounts.

We are looking for a strategist who can design, structure, and elevate NYX Home Realty's entire digital presence across platforms.

NYX Home Realty is a premium real estate consultancy focused on high-value property investments in Dubai. We operate with a long-term, advisory-driven vision not a transactional brokerage mindset.

This role is for someone who wants to build and scale a modern real estate brand in one of the world's most competitive markets.

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Your Mission

You will be responsible for shaping and executing NYX Home's complete social media strategy across all major platforms including Instagram, LinkedIn, and YouTube.

You will work closely with management, marketing, and sales teams to ensure our brand positioning, messaging, and content ecosystem are aligned with our premium investment-focused identity.

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Key Responsibilities

Develop and own the overall social media strategy across Instagram, LinkedIn, and YouTube

Create structured monthly content plans for both the company brand and individual agents

Design platform-specific growth strategies (short-form, long-form, professional positioning)

Oversee content production workflows and publishing schedules

Ensure brand consistency in tone, visuals, and strategic messaging

Identify trends, creative opportunities, and new content formats

Analyze performance metrics and continuously optimize content strategy

Align social media efforts with marketing campaigns and sales objectives

Build scalable content systems rather than ad-hoc posting

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Requirements

Proven experience in social media strategy and content leadership

Strong understanding of multi-platform growth (Instagram, LinkedIn, YouTube)

Strategic thinking beyond posting ability to build structured content ecosystems

Analytical mindset with ability to interpret data and improve performance

Strong aesthetic awareness and brand sensitivity

Highly organized and proactive

Dubai-based or open to relocating