Job Title: Media Buyer (E-commerce / Digital Marketing)
Overview
We are looking for a highly skilled and data-driven Media Buyer with 5+ years of experience in digital advertising, technical SEO, landing page optimization, email marketing campaigns, and e-commerce platforms (Shopify & WooCommerce). The ideal candidate understands the full acquisition funnel and can optimize both traffic and conversions.
Key Responsibilities
- Plan, launch, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and other platforms.
- Conduct audience research, competitor analysis, and market insights to guide targeting and creative strategy.
- Optimize landing pages for higher conversion rates (CRO) and ensure best practices in structure, speed, layout, and usability.
- Apply technical SEO to improve landing page performance, indexing, load speed, and quality scores.
- Manage and update landing pages within Shopify and WooCommerce.
- Create, plan, and optimize email marketing campaigns, including automations, flows, and retargeting sequences (Klaviyo, Mailchimp, HubSpot, etc.).
- Use CRM platforms for segmentation, customer journey mapping, and behavior-based retargeting.
- Track and analyze campaign performance (ROAS, CPA, CTR, CPC, conversions) and generate actionable insights.
- Run A/B tests on creatives, audiences, landing pages, funnels, and email flows.
- Collaborate with creative and development teams on content, ads, and customer journeys.
- Prepare weekly/monthly reports showing results, insights, and improvement recommendations.
- Stay updated with advertising platform changes and e-commerce marketing trends.
- Design, develop, and maintain scalable e-commerce applications and websites.
- Integrate payment gateways, inventory management systems, and third-party APIs.
- Implement SEO best practices and analytics tracking within web applications.
- Collaborate with marketing teams to align technical solutions with campaign goals.
- Manage and optimize social media ad campaigns across platforms (Facebook, Instagram, Google Ads).
- Analyze campaign performance data and provide actionable insights for improvement.
- Ensure website security, performance, and compliance with industry standards.
Requirements
- Minimum 5 years of experience as a Media Buyer or Performance Marketer.
- Strong experience with Shopify and WooCommerce.
- Solid understanding of technical SEO (site speed, indexing, structure, on-page optimization).
- Experience building and optimizing email campaigns and automation flows.
- Strong knowledge of CRM systems and audience segmentation.
- Advanced proficiency in analytics tools (GA4, Shopify analytics, tracking pixels, UTM setup).
- Excellent analytical skills and ability to interpret performance data.
- Strong communication, reporting, and teamwork skills.
- Ability to manage multiple accounts in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Computer Science, Software Engineering, or related field.
- Proven experience in e-commerce development (Shopify, Magento, WooCommerce, or custom platforms).
- Strong knowledge of digital marketing tools (Google Analytics, Facebook Ads Manager, etc.).
- Hands-on experience as a Social Media Buyer, including budgeting and ROI optimization.
- Proficiency in programming languages (JavaScript, PHP, Python) and frameworks (React, Laravel, Django).
- Familiarity with cloud services (AWS, Azure) and database management (MySQL, PostgreSQL).
- Excellent problem-solving skills and ability to work in cross-functional teams.
- Agency experience is a plus.
- Certifications in Google Ads, Meta Blueprint, SEO, or CRM platforms.
- Experience with CRO tools, funnel building, heatmaps, and A/B testing tools.
- MUST BE AN ARABIC SPEAKER
- MUST WORK ON-SITE
