Role Objective
To plan, create, and optimize high-quality social media content that:
- Builds brand trust
- Educates villa owners
- Showcases real construction execution
- Supports qualified lead generation
This role is performance-driven, not just creative.
Key Responsibilities
1. Content Strategy
- Develop monthly content plans aligned with business goals
- Define content pillars (Education, Trust, Documentation, Offers)
- Write compelling Reel scripts and post captions
- Align content with target audience (villa owners 3050)
2. Content Production
- Create short-form videos (Reels / Shorts)
- Write persuasive copy (Arabic preferred)
- Coordinate visual direction with designer (if applicable)
- Schedule and publish content consistently
3. Performance Optimization
- Monitor insights and engagement metrics
- Improve retention rates and hooks
- Analyze content performance and suggest improvements
- Adjust content based on data, not assumptions
4. Sales Support
- Create strong calls-to-action
- Drive traffic to WhatsApp or consultation booking
- Collaborate with management to refine messaging
Key Performance Indicators (KPIs)
- Number of qualified leads generated
- Engagement rate improvement
- Video retention rate
- Consistency in publishing schedule
- Contribution to overall marketing growth
Qualifications
- 2+ years experience in social media content creation
- Strong Arabic copywriting skills
- Experience producing short-form video content
- Understanding of social media algorithms
- Ability to work independently and meet deadlines
- Basic design knowledge (Canva, Adobe, or similar)
