Social Media Executive

As the Social Media Executive, your role will support the hotel's overall marketing objectives by creating impactful digital content, collaborating with influencers, managing social media channels, content, strategy, and the day-to-day presence across all social platforms.

What will I be doing

Managing the hotel's social media accounts across all key platforms, ensuring consistent and engaging content

Monitoring and responding promptly to guest comments, messages, and reviews to maintain a strong online reputation

Creating meaningful campaigns that align with the hotel's marketing goals and resonate with the target audience

Developing platform-specific content and working with influencers to enhance reach, engagement, and brand visibility

Staying up to date with social media trends, tools, and platform updates to keep content fresh and competitive

Following guidance from the Hilton Social Team on crisis communications, announcements, and platform recommendations

Adhering to enterprise and brand guidelines, with close attention to legal and compliance standards

Using analytics and performance data to track results, optimize content, and improve results across channels

What are we looking for

To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Educated to college level or equivalent in work experience

• Up-to-date with the latest digital trends, content formats, and online behaviors

• Comfortable analyzing performance metrics and using insights to refine content and strategy

• Excellent communication skills, with the ability to write compelling captions and respond professionally to online feedback

• Highly organized with strong attention to detail and a proactive approach to meeting deadlines

• Proficient in key office tools such as Excel, PowerPoint, and Word