Are you passionate about digital marketing and eager to make a significant impact in the travel industry As Social Media Executive, you will play a crucial role in shaping and executing our content marketing strategies. This position not only offers the opportunity to work with a dynamic team but also to contribute significantly to our brand's online presence and performance metrics.
In this fast-paced environment, you will harness your expertise in Social media and content creation to optimize campaigns that engage, retain, and convert our audience. Your insights will be key to enhancing our digital footprint, ensuring that our offerings reach travelers at the right moment. You will collaborate closely with cross-functional teams, learning from seasoned professionals and gaining exposure to various aspects of digital marketing.
Join us and help us reimagine how travelers discover, book, and experience their journeys. With ample opportunities for professional growth and development, this is the perfect role for someone eager to build a career in digital marketing while making a genuine difference in the travel landscape.
Required Qualifications
- Minimum of 3 years of proven experience in social media management and content creation.
- Strong understanding of various social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective audiences.
- Demonstrated ability to develop and execute effective social media strategies that drive engagement and brand awareness.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity in content creation.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics and Facebook Insights).
- Experience in creating visually engaging content, including graphics and videos, using tools such as Canva, Adobe Creative Suite, or similar software.
- Ability to analyze performance metrics and provide actionable insights for continuous improvement of social media campaigns.
- Strong organizational skills and the ability to manage multiple projects and deadlines in a fast-paced environment.
- Familiarity with current trends, innovations, and best practices in social media marketing and digital advertising.
Key Responsibilities
- Assist in the development and execution of digital marketing strategies to drive traffic and conversions on our eCommerce platform.
- Conduct SEO audits and implement best practices to improve organic search performance.
- Analyze campaign performance metrics and provide actionable insights for optimization.
- Collaborate with the content team to create engaging marketing materials that resonate with our target audience.
- Manage email marketing campaigns, including segmentation, automation, and performance analysis.
- Monitor and report on industry trends, competitor activities, and emerging digital marketing tools.
- Support the development of paid advertising campaigns (PPC, display, and social media) to maximize ROI.
- Participate in A/B testing initiatives to evaluate the effectiveness of various marketing tactics.
- Maintain our brand's online presence across various platforms and ensure consistency in messaging.
