Social Media Executive

Company Overview

Founded in Dubai in 2016, SQUATWOLF is a gymwear brand made for athletes who push limits, in and out of the gym. What started in the Middle East has grown into a global movement, with customers in 100+ countries. We're on a mission to elevate the human experience through high-performance gear that drives strength, progress, and purpose.

As we level up, we're building a bold, creative team that's hungry to make an impact. If you're ready to shape the future of gymwear and be part of something powerful, you're in the right place.

SQUATWOLF.COM

Role Summary

SQUATWOLF is one of the fastest-growing gym and activewear brands out of Dubai, built for people who train hard and want to look good doing it. We're looking for a Social Media Executive to own our day-to-day presence across TikTok, Instagram, YouTube and LinkedIn, someone who lives on these platforms, never runs out of ideas, and is just as comfortable in front of the camera as behind it. You'll own the content calendar, keep our community talking, and turn everyday moments into scroll-stopping short-form video.

Key Responsibilities

• Own the content calendar: Plan, schedule and publish across TikTok, Instagram, YouTube and LinkedIn, making sure every post goes out on time and on brand.
• Run the community: Reply to comments across all platforms, and keep our audience engaged and heard.
• Create short-form video: Come up with fun, on-trend ideas for TikTok and YouTube Shorts, then shoot and edit them yourself on your phone (CapCut), quick, scrappy, and high-energy.
• Write the copy: Craft captions, hooks and post copy that sound like SQUATWOLF and drive engagement.
• Design when needed: Put together simple graphics and post assets in Canva to support the calendar.
• Help run shoots: Assist with arranging shoots and logistics, and coordinate with vendors, creators and internal stakeholders to make them happen.
• Grow LinkedIn: Manage and post to our LinkedIn to build the brand's professional presence.

Qualifications

• 1–3 years of hands-on social media or content experience (agency or in-house).
• Multi-platform fluency. You genuinely understand TikTok, Instagram, YouTube and LinkedIn, how each one works and what performs on each.
• A camera-and-CapCut toolkit. You can shoot and edit simple videos on iPhone and turn them around fast.
• Strong copywriting. You can write sharp, on-brand captions and hooks.
• Working Canva skills. Comfortable putting together clean, simple graphics.
• Organised and reliable. You own a calendar, hit deadlines, and keep multiple posts and shoots moving at once.

Who You Are

• Creative and full of ideas, you always have another concept in your back pocket.
• Extroverted and a natural communicator, you like talking to people and building relationships with creators, vendors and teammates.
• Comfortable on camera, you don't shy away from being in the content yourself.
• Proactive and self-starting, you spot opportunities and run with them without waiting to be asked.
• Open-minded and adaptable, you thrive in a fast-moving brand that tries new things.

Nice To Have

• Experience in fitness, fashion, or lifestyle brands.
• Basic understanding of social analytics and what to do with them.
• On-camera or creator experience of your own.