Social Media & Growth Strategist (Part-Time)

About AYLA

AYLA is a bold, elegant modest swimwear brand based between Egypt and the UAE.

We design premium burkini and swimwear sets tailored for modern Arab women, with a strong focus on storytelling, aesthetics, and organic community growth.

We are currently in an early-stage growth phase, focused on building traction, awareness, and a strong digital presence ahead of our official product launch.

Role Overview

We are hiring a Social Media & Growth Strategist to own the strategy, ideation, and execution of social media growth across AYLA's platforms.

This role is not a design or video editing role.

You will work closely with a Graphic Designer / Video Editor, focusing primarily on ideas, growth strategy, content direction, and performance optimization.

Your core mission is simple and measurable:

Grow AYLA's followers organically and consistently across all platforms

Key Responsibilities

Social Media Growth & Strategy (Primary Focus)

Own and execute AYLA's social media growth strategy with a strong focus on organic follower growth

Generate creative ideas for posts, reels, videos, trends, campaigns, and experiments that drive reach and follows

Identify and leverage trends, formats, hashtags, timing, and platform-specific growth tactics

Continuously test, iterate, and optimize content strategies based on performance

Content Planning & Direction

Build weekly and monthly content plans and posting schedules

Define clear content pillars (educational, inspirational, lifestyle, product storytelling, behind-the-scenes, etc.)

Brief the Graphic Designer / Video Editor with clear creative direction, concepts, and references

Ensure all content aligns with AYLA's brand voice, positioning, and target audience

Platform Management

Manage and oversee AYLA's presence on Instagram, TikTok, and Facebook

Schedule and publish content consistently

Write or guide captions, hashtags, and basic SEO-optimized descriptions

Monitor analytics and report on growth, engagement, and reach

Community & Moderation (Early Stage)

Moderate comments and messages during the early traction phase

Engage with followers, reply to comments where appropriate, and help build an authentic community

Monitor feedback, FAQs, and audience sentiment

Campaigns & Collaborations

Suggest and plan growth-focused campaigns (launch build-up, teasers, giveaways, collaborations, etc.)

Support influencer and model photoshoot coordination from a content and strategy perspective

Work closely with the founders to align social media strategy with brand and business goals

What This Role Is NOT

No graphic design or video editing required

Key Goals & KPIs

Organic follower growth (primary KPI)

Reach, impressions, and engagement rate

Consistency and execution of content schedules

Quality of ideas and strategic thinking

Ideal Profile

Proven experience in social media growth, digital marketing, or content strategy

Strong understanding of Instagram, TikTok, and Facebook algorithms

Creative, analytical, and highly proactive

Comfortable working in an early-stage startup environment

Experience in fashion, lifestyle, or consumer brands is a strong plus

Results-driven mindset with a clear focus on numbers and growth

Work Structure

Part-time role

Remote

Reports directly to the CEO

Works closely with the COO & Co-Founder and the creative team