Social Media Manager

Company: Belleteriors

Industry: Interior Design, Fit-Out & Lifestyle Brands

Location: Dubai, UAE (Office + Site Visits)

Employment Type: Full-Time

Reports To: Management / Brand Lead

About Belleteriors

Belleteriors is a boutique interior design and fit-out studio based in Dubai, delivering high-end residential and commercial projects. Alongside Belleteriors, we operate multiple related brands, each with its own identity, audience, and positioning. We are looking for a hands-on Social Media Manager who can visually capture our work, craft compelling narratives, and grow our digital presence across all brands.

Role Overview

We are seeking a creative, highly organized, and proactive Social Media Manager who will be responsible for end-to-end social media management across three brands. This role is not desk-only it requires regular site visits, content capture at live projects, office shoots, and active collaboration with designers, project managers, and leadership.

The ideal candidate is both a content creator and strategist someone who can shoot, edit, publish, promote, analyze, and continuously improve.

Key Responsibilities

Content Creation & On-Site Coverage

Visit ongoing project sites, show apartments, and completed projects to capture:

Photos

Videos

Reels / short-form content

Capture office content, team culture, behind-the-scenes, and brand storytelling.

Create visually compelling content aligned with luxury interior design standards.

Perform basic editing of photos and videos for social platforms.

Content Strategy & Brand Narratives

Develop and execute content strategies for three different brands, each with its own tone and audience.

Create strong storylines and narratives around:

Design concepts

Project progress

Before/after transformations

Client journeys

Plan and manage monthly content calendars.

Social Media Management

Manage and grow accounts across platforms including:

Instagram

TikTok

LinkedIn

Facebook (and others as required)

Schedule posts, publish content, manage stories, reels, and highlights.

Ensure brand consistency across all platforms.

Paid Ads & Lead Generation

Plan, launch, and manage paid social media campaigns.

Optimize ads for:

Brand awareness

Lead generation

Project inquiries

Track performance, manage budgets, and improve ROI.

Collect, organize, and follow up on leads in coordination with management.

Community Management & Coordination

Monitor comments, messages, and inquiries across all accounts.

Respond professionally and promptly or route leads to the relevant manager.

Liaise closely with:

Design team

Project managers

Management

Coordinate content needs and campaign priorities.

Analytics & Reporting

Track and analyze performance metrics:

Engagement

Reach

Follower growth

Leads

Provide regular performance reports with insights and recommendations.

Required Skills & Experience

Proven experience as a Social Media Manager / Content Creator.

Strong photography and videography skills (mobile and/or camera).

Experience shooting content on-site and in real environments.

Solid understanding of social media trends, algorithms, and best practices.

Ability to write engaging captions and create strong storytelling narratives.

Experience managing multiple brands/accounts simultaneously.

Familiarity with paid ads and lead generation campaigns.

Comfortable working independently and managing deadlines.

Preferred Qualifications

Background in interior design, architecture, real estate, or luxury lifestyle brands.

Experience with tools such as:

Canva

Adobe Premiere / Final Cut / CapCut

Meta Ads Manager

UAE market experience is a strong advantage.

What Success Looks Like

Strong, consistent visual presence across all brands.

Increased engagement and follower growth.

High-quality, authentic site-based content.

Measurable lead generation through social platforms.

Clear brand storytelling and positioning.

Why Join Belleteriors

Work with a growing luxury design brand.

Creative freedom and real ownership of social media presence.

Exposure to high-end projects and real design work.

Dynamic role combining creativity, strategy, and fieldwork.