Social Media Manager

If it's trending in Korea today, we want to know how you'll make people talk about it tomorrow.

K-beauty. K-fashion. Food. Lifestyle. Entertainment. Creators. Culture.

Korea Town brings the energy of contemporary Korean culture to consumers in the Middle East, and we're looking for a Social Media & Content Manager who can turn that world into content people genuinely want in their feeds.

This isn't a role for someone who simply manages a content calendar.

We're looking for someone who understands culture, community, creativity, and commerce and knows how to bring all four together through social.

Someone who can spot what is happening, understand why it matters, and turn it into something unmistakably Korea Town.

The Opportunity

You'll take ownership of Korea Town's social media and content direction, helping build a distinctive digital identity and growing an engaged community around the brand.

You'll lead the thinking behind what we create, where we show up, what conversations we join, and how we turn cultural moments into relevant, high-performing content.

And you'll have the opportunity to help shape the social presence of a brand with significant room to grow.

What You'll Be Doing

• Own and develop Korea Town's social media and content strategy across key platforms including Instagram, TikTok, Snapchat, YouTube, and emerging channels.
• Build a distinctive content identity that brings the world of Korea Town to life.
• Create social-first concepts around Korean beauty, fashion, food, lifestyle, entertainment, products, launches, and cultural moments.
• Identify emerging Korean and regional trends and translate them into relevant content opportunities for Middle Eastern audiences.
• Lead content calendars, campaigns, launches, activations, and always-on social storytelling.
• Develop original concepts for short-form video, social series, creator content, product storytelling, and community-led formats.
• Lead and develop the social media and content team while setting a high standard for creativity and execution.
• Collaborate with creative teams, videographers, designers, creators, influencers, marketing teams, and commercial stakeholders.
• Build relationships with creators and identify opportunities for collaborations that feel authentic to the Korea Town brand.
• Oversee community engagement and social listening, understanding what audiences are watching, sharing, discussing, and buying.
• Use content performance and audience insights to continuously improve the social strategy.
• Track reach, engagement, growth, traffic, conversion, and content performance to understand what is driving impact.
• Experiment with new formats, platforms, creators, and ideas to keep Korea Town culturally relevant and ahead of the conversation.

Who We're Looking For

You probably spend more time on social than you'd like to admit.

But you're not scrolling aimlessly.

You're noticing the sound that's suddenly everywhere. The creator everyone is starting to follow.

The Korean product appearing in every GRWM. The content format that's about to take off. The conversation brands haven't noticed yet.

And your first thought is:

What could we do with this

That's the mindset we're looking for.

You'll Bring

• Strong experience in social media, content, digital marketing, or creative marketing.
• Proven experience developing and executing social and content strategies across multiple platforms.
• A genuine understanding of or strong interest in Korean culture and consumer trends.
• Strong knowledge of Instagram, TikTok, Snapchat, YouTube, creators, algorithms, formats, and evolving audience behavior.
• Excellent creative judgment and a strong eye for visual storytelling.
• Experience developing social-first content rather than simply adapting traditional marketing assets for social.
• Strong awareness of creator and influencer culture.
• Experience using analytics and social insights to make better creative and content decisions.
• The ability to manage multiple campaigns, launches, and priorities in a fast-moving environment.
• Experience leading or mentoring social media, content, or creative team members.
• Strong communication and stakeholder management skills.
• Excellent professional English; Arabic would be a strong advantage.

Experience within K-beauty, beauty, fashion, lifestyle, entertainment, retail, or e-commerce would be particularly valuable.

Why Korea Town

Because this isn't about maintaining an established social formula.

It's an opportunity to help create one.

You'll have products, launches, trends, creators, cultural moments, and an entire world of Korean inspiration to work with.

You'll have the opportunity to experiment, build communities, create new content formats, and help shape how Korea Town shows up across the Middle East.

We want someone with the ambition to make people discover Korea Town, follow Korea Town, talk about Korea Town, and come back to see what we do next.

Ready to Turn Culture Into Content

If you understand what makes people stop scrolling, know how to turn cultural relevance into great content, and want the opportunity to help build a growing brand's social identity, we'd like to meet you.