We are looking for a Senior Social Media Specialist who does more than just post content. This role is about creating ideas, telling stories, and making content that truly connects with people. You should understand how social media helps build trust, grow a brand, attract clients, and increase sales, especially in the beauty salon industry.
The right person has strong experience and master-level knowledge of beauty salons, including services, customer behavior, branding, and industry trends. You should be able to turn this expertise into clear, engaging, and effective social media content.
Key Responsibilities
- Plan and lead social media content and strategies for beauty salon brands
- Create fresh content ideas for reels, stories, and campaigns
- Write clear, engaging captions and short scripts that match the brand voice
- Work closely with remote creative teams, including video editors and designers
- Manage and grow social media accounts on Instagram, LinkedIn, and other platforms
- Support marketing and promotional campaigns with strong content
- Ensures social media content builds trust, attracts leads, and drives sales
- Review performance and audience feedback to improve content over time
- Clearly explain and support your creative ideas with the team
Required Qualifications
- Experience in a senior social media, content
- Master-level education, certification, or strong professional experience in the beauty salon industry
- Strong writing skills and the ability to tell engaging stories
- Good knowledge of Instagram, LinkedIn, and current social media practices
- Experience working with creative teams (video, design, editing)
- Ability to think strategically and focus on business results
- Confident communicator who can take ownership of ideas
- Real, authentic personal social media presence
Preferred Qualifications
- Experience working with established brands or businesses
- Interest or experience in video content and scriptwriting
- Ability to understand trends without being driven by them
- Experience in creative, collaborative, team-based environments
- Portfolio of past work or campaigns (nice to have, not required)
Benefits & Opportunities
- Competitive salary and performance-based incentives
- A role where your ideas matter and you have creative control
- Freedom to shape social media strategy, not just follow instructions
- Work on meaningful projects within the beauty salon industry
- Opportunity to grow your personal brand and professional reputation
- Flexible work option: on-site or remote, depending on fit
- Work with a motivated, creative, and supportive team
