TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in
21 languages, across
60 platforms and
20 websites.
Together with our network of
15,000 talented creators, we reach over
5 billion followers and generate more than
100 billion monthly views in social media.
As a global powerhouse in digital media, we drive viral success for creators and brands worldwide through a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We're the creators behind global phenomena such as
5-Minute Crafts and
BrightSide, and we continue to expand our influence in the creator economy through strategic acquisitions like
Mediacube and
Underscore Talent.
We're a dynamic, remote-first global team, fostering award-winning creativity, a no-red-tape approach, and great vibes!
We are looking for an experienced
Social Media Manager specializing in
Facebook,
X, and
TikTok to to manage the organic social media presence of our partner in the
online casino / gambling industry. If you have a knack for crafting compelling content and building community around brands, we want to hear from you!
Please note that we offer a 6-month contract, with the possibility of extension up to 12 months. The workload will take up to 10 hrs/week.
Responsibilities:
- Develop and execute an organic social media strategy for online casino audiences. Manage a cross-platform content calendar (Facebook, X, TikTok) aligned with brand goals, key dates, and responsible gambling messaging.
- Plan content formats per platform and collaborate with creative teams. Ensure all content meets compliance standards and is optimized for reach, engagement, and CTR. Continuously test and refine hooks, formats, and posting times.
- Manage comments, DMs, and conversations with a confident, on-brand tone. Participate in relevant industry discussions and escalate sensitive interactions when needed.
- Conduct topic and keyword research to identify trends and opportunities. Align social content with SEO themes to drive high-quality traffic.
- Track brand mentions, competitor activity, and industry trends. Translate insights into actionable recommendations.
- Analyse key metrics (reach, engagement, growth, CTR). Provide weekly highlights and monthly deep-dive reports with insights and optimisation actions. Connect social performance to commercial outcomes where possible.
- Join regular team and partner calls, communicate proactively, and manage day-to-day tasks independently in a part-time setup
Requirements
- 3+ years of hands-on social media management experience across X, Facebook, and TikTok.
- At least 2 years in a mid- or senior-level role, owning strategy, reporting, and optimization.
- Proven track record in organic growth and engagement, beyond paid campaigns.
- Direct experience managing social communities, including responding to users and handling sensitive or negative comments.
- Strong ability to use native platform analytics and, ideally, third-party tools.
- Hands-on experience with topic and keyword research to inform content planning.
- Proven experience producing structured weekly and monthly performance reports.
- Experience working with online casino, iGaming, or closely related products, with familiarity with slots, live casino, table games, and other typical offerings.
- Awareness of regulatory and responsible gambling requirements in marketing communications.
- Ability to monitor brand mentions and competitors, translating insights into actionable recommendations.
- Excellent written communication skills in English
Benefits
- Competitive Salary: We respect the candidate's competence, so we discuss the salary individually and offer a truly competitive one, along with performance-based bonuses
- Flexible Work Options: Work from home, your favorite caf, or anywhere that sparks your creativity. Enjoy the freedom with remote work options that fit your lifestyle.
- Creative Vibes and an International Team: 80% of our employees are creators working from 70+ countries, producing awesome content for billions of followers worldwide
- Talent Growth: Engage in transparent knowledge sharing within the company and our internal academy, offering 470+ courseslearn, teach, or both, and shape your path to expertise
- Tech-savvy Culture:An ecosystem that sparks innovation, embraces the latest tools, promotes transparent task management, and empowers flexible collaborationno time constraints or meetings, just results!
- Seamless Operations: An ecosystem that fuels new ideas, promotes transparent task management, empowers flexible collaboration without time constraints or meetingsno red tape, just results!
We appreciate your interest in our job opportunities and our company. Our team carefully evaluates each application to identify the most suitable candidates for the role. Due to the high volume of applications received, we may not be able to respond to every applicant. However, if your qualifications align with our requirements, we will contact you to discuss the next steps in the selection process.
