Social Media Manager

Company: Nakshathra Gold & Diamonds

Location: Dubai, United Arab Emirates

Employment Type: Full-time | On-site

Department: Brand & Marketing

Reporting To: Head of Brand & Marketing / Managing Director

*Industry: Jewellery Retail | Luxury Retail | Multi-Location Retail

Nakshathra Gold & Diamonds is one of the fastest-growing jewellery retail brands in the region, with *9 showrooms across India* and a wider network of *30+ showrooms spanning India and the GCC*. Built on customer trust, craftsmanship and a powerful digital presence, Nakshathra has grown significantly through social media, jewellery-focused video content, lightweight and diamond collections, 18K and 22K jewellery, bridal collections and showroom-led marketing.

We are looking for an experienced Social Media Manager to take complete ownership of our social media strategy, content direction, creative execution, and digital growth. This is a leadership role, ideal for someone who can combine creativity, strategic thinking, analytics, and team management to drive measurable business results.

• Develop and execute a comprehensive social media strategy aligned with brand awareness, customer engagement, showroom footfall, enquiries, and sales.
• Own the content strategy across Instagram, Facebook, TikTok, Snapchat, YouTube, LinkedIn, and emerging platforms, ensuring every platform has a clear purpose and content direction.
• Build monthly content calendars with a balanced mix of product showcases, bridal collections, diamond jewellery, 18K & 22K collections, lightweight jewellery, educational content, customer testimonials, campaigns, festive promotions, behind-the-scenes stories, influencer collaborations, and trending content.
• Lead and coordinate videographers, editors, designers, content writers, and showroom teams by preparing creative briefs, shoot plans, content ideas, and production schedules.
• Drive showroom-level content creation across 14+ locations, ensuring consistent participation and a continuous flow of high-quality videos, customer experiences, product presentations, and local campaigns.
• Plan and execute product launches, seasonal campaigns, new collection promotions, and brand-building initiatives while maintaining a premium and consistent visual identity.
• Collaborate closely with the Performance Marketing team to identify high-performing organic content and transform it into successful paid campaigns.
• Build strong community engagement by managing audience interactions, responding to trends, identifying customer insights, and converting social conversations into valuable content opportunities.
• Monitor competitor activities, industry trends, platform updates, and emerging content formats to keep the brand ahead of the market.
• Maintain the highest standards of content quality, storytelling, branding, and creative consistency across all digital channels.
• Analyse social media performance through key metrics including reach, engagement, watch time, audience growth, enquiries, content performance, and campaign ROI, using insights to continuously improve results.

• 5–8 years of experience in Social Media, Content Strategy, or Digital Marketing.
• Minimum 2–3 years in a leadership or managerial role, managing creative or marketing teams.
• Proven expertise in Instagram Reels, TikTok, YouTube Shorts, Snapchat, and other short-form video platforms.
• Strong experience leading videographers, editors, designers, content creators, and cross-functional teams.
• Excellent understanding of social media strategy, content planning, audience growth, community management, influencer collaborations, and social media analytics.
• Good understanding of Meta Ads and Google Ads, with the ability to collaborate effectively with performance marketing teams.
• Strong project management, communication, and leadership skills with the ability to manage multiple campaigns simultaneously.
• Experience in Jewellery, Fashion, Luxury, Beauty, Lifestyle, Retail, or Multi-Location Consumer Brands will be a strong advantage.

## Key Performance Indicators (KPIs)

- Consistency of the content calendar and content output

- Measurable improvement in content quality and brand consistency

- Growth in meaningful reach, engagement and follower base

- Growth in customer enquiries, product enquiries and showroom-visit enquiries

- Reels watch time and video completion rate

- Showroom participation across all 9 branches

- Videographer productivity and content turnaround speed

- Campaign execution speed and content-led leads

- Founder-content and Brand Ambassador content performance

- Quality of coordination with sales and performance marketing teams

*Preferred Industry Background*

Jewellery | Fashion | Luxury Retail | Beauty | Lifestyle | Premium Consumer Brands | Multi-Location Retail | Mall-Based Retail | D2C Brands

*Education*

- Bachelor's or postgraduate qualification in Marketing, Media, Mass Communication, Advertising, Digital Marketing or a related field

- A strong portfolio and relevant experience may be considered in place of a postgraduate qualification

## Required Skills

Social media strategy · Content-calendar planning · Instagram Reels & short-form video · Creative briefing · Mobile videography understanding · CapCut awareness · Content writing & caption review · Team coordination · Social media analytics · Community engagement · Influencer marketing · Campaign planning · Brand communication · Performance marketing understanding · Strong English (Malayalam preferred)

• Be part of one of the region's fastest-growing jewellery brands.
• Lead the digital presence of a premium retail brand with 14+ showrooms and an ambitious expansion roadmap.
• Work with a talented creative and marketing team in a fast-paced, innovation-driven environment.
• Play a key role in shaping the future of Nakshathra's social media and digital storytelling.

If you're passionate about building brands through creative storytelling, strategic thinking, and measurable digital growth, we'd love to hear from you.

Apply now via LinkedIn Easy Apply.