Position: Social Media Manager
Department: Marketing
Reports To: Marketing Director
Job Summary
We are seeking a highly creative and strategic Social Media Manager to lead our digital storytelling and social media presence across multiple platforms. The ideal candidate will combine exceptional creative vision with hands-on content production expertise to create compelling brand narratives that resonate with luxury audiences.
This role requires someone who understands the evolving social media landscape, can identify trends before they become mainstream, and has the ability to conceptualize, produce, and execute high-quality content that strengthens brand awareness, engagement, and lead generation.
Key Responsibilities:
Social Media Strategy
- Develop and execute comprehensive social media strategies aligned with overall marketing and business objectives.
- Manage content calendars across Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging platforms.
- Identify trends, cultural moments, and opportunities to maximize audience engagement.
- Monitor competitor activities and industry trends to maintain market leadership.
Creative Direction & Brand Storytelling
- Lead creative direction for all social media campaigns and digital content.
- Translate brand positioning into visually compelling stories while maintaining a premium luxury identity.
- Ensure consistency in visual language, messaging, tone of voice, and brand guidelines across all digital platforms.
- Conceptualize campaign ideas from initial brief through execution.
Content Creation & Production
- Plan, direct, and execute photo and video shoots.
- Produce engaging short-form videos, including Instagram Reels, TikTok videos, and YouTube Shorts.
- Capture high-quality photography and videography for digital campaigns.
- Edit videos using professional editing software to create polished, platform-specific content.
- Work closely with designers, photographers, videographers, influencers, and agencies when required.
Campaign Management
- Plan and execute product launches, promotional campaigns, seasonal campaigns, and brand initiatives.
- Manage paid and organic social campaigns in collaboration with the digital marketing team.
- Coordinate influencer collaborations and creator partnerships.
- Ensure campaigns are delivered on time and within budget.
Community Management
- Monitor audience engagement across all social media channels.
- Build meaningful relationships with followers, influencers, and brand advocates.
- Respond to comments, messages, and customer interactions professionally.
- Foster an active and engaged online community.
Performance & Analytics
- Track KPIs including reach, engagement, follower growth, video views, website traffic, and conversions.
- Prepare weekly and monthly performance reports with actionable insights.
- Optimize content strategy based on analytics and audience behaviour.
- Conduct A/B testing to improve campaign performance.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Film Production, or a related field.
- Minimum 5 years of experience managing social media for luxury, fashion, beauty, lifestyle, hospitality, or premium brands.
- Proven experience developing and executing high-performing social-first campaigns.
- Strong portfolio showcasing creative campaigns, photography, videography, and video editing.
- Hands-on experience with professional photography and videography.
- Excellent understanding of Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging social platforms.
- Strong knowledge of platform algorithms, audience behaviour, and content optimization.
- Experience working in multi-brand or international business environments is highly preferred.
Technical Skills
- Creative Direction & Art Direction
- Social-First Content Strategy
- Photography & Videography
- Video Editing (Adobe Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve or similar)
- Adobe Creative Suite (Photoshop, Illustrator, Lightroom)
- Canva
- Meta Business Suite
- Social Media Analytics & Reporting
- Content Planning & Scheduling Tools
- Trend Research & Cultural Insights
Preferred Experience
The ideal candidate should possess expertise in:
- Creative Direction & Art Direction
- Social-first content strategy (Instagram Reels, TikTok, Shorts, Campaigns)
- Video editing and post-production
- Visual identity development and brand consistency
- Luxury storytelling and premium brand communication
- Influencer marketing and creator partnerships
Experience within beauty, fashion, luxury, hospitality, real estate, or premium consumer brands is highly desirable.
Core Competencies
- Exceptional creativity and visual storytelling
- Strong aesthetic sense and attention to detail
- Strategic thinking
- Excellent project management skills
- Strong communication and collaboration
- Ability to work under tight deadlines
- Adaptability in a fast-paced environment
- Passion for emerging social media trends and digital culture
Success Metrics
The successful candidate will be evaluated based on:
- Growth in social media engagement
- Audience and follower growth
- Content quality and consistency
- Campaign performance
- Video reach and completion rates
- Lead generation from social channels
- Brand awareness and share of voice
- Timely execution of marketing campaigns
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