Job Responsibilities
- Develop and maintain a monthly social media content calendar aligned with the company's marketing objectives.
- Create engaging and creative content for social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
- Plan, shoot, and edit short-form videos, reels, and promotional content for social media campaigns.
- Manage daily social media postings, monitor engagement, and respond to comments and messages where necessary.
- Plan and execute paid digital marketing campaigns across Meta (Facebook & Instagram), TikTok Ads, and Google Ads.
- Optimize campaigns using SEO and SEM best practices to improve website traffic, lead generation, and brand visibility.
- Monitor campaign performance, analyze key metrics, and prepare regular performance reports with actionable recommendations.
- Stay updated on the latest social media trends, platform updates, and digital marketing best practices.
- Collaborate with internal teams to develop marketing campaigns and promotional materials.
Requirements
- Diploma or Bachelor's Degree in Marketing, Communications, Digital Marketing, Mass Communication, or a related field.
- Minimum 2 years of relevant experience in social media management and digital marketing.
- Proven experience managing Meta Ads (Facebook & Instagram), TikTok Ads, and Google Ads campaigns.
- Strong knowledge of SEO and SEM, including keyword research and campaign optimization.
- Experience in content creation, copywriting, photography, videography, and basic video editing.
- Proficient in design and editing tools such as Canva, CapCut, Adobe Photoshop, Premiere Pro, or equivalent.
- Familiarity with social media analytics tools and performance reporting.
- Creative, proactive, and able to work independently while meeting deadlines.
- Excellent communication skills in English.
Preferred Skills
- Experience with influencer marketing and social media collaborations.
- Basic knowledge of Google Analytics and Google Search Console.
- Ability to identify social media trends and translate them into engaging content.
- Experience in running lead generation and conversion campaigns is an advantage.
Employment Type: Full-time
Location: Singapore
