Responsibilities:
Content Creation & On-Camera Presence
- Conceptualize, shoot, and edit content (e.g. reels, stories, posts) for Instagram, TikTok, Facebook, and Xiaohongshu.
- Appear on camera when required, including hosting, product introductions, street interviews, outlet features, and campaign content.
- Conduct interviews with customers, staff, partners, chefs, or KOLs in a natural and engaging manner.
- Translate everyday moments, food experiences, and brand stories into relatable, shareable content.
Social Media Management
- Plan and manage an annual content calendar.
- Publish content consistently and optimize captions, hashtags, and posting schedules.
- Monitor comments, DMs, and community engagement, escalating sensitive issues to the management.
Trend, KOL & Community Engagement
- Stay up-to-date with social media trends, viral formats, audio, and storytelling styles.
- Adapt trends in a brand-safe and culturally relevant way.
- Support and collaborate with KOLs, creators, and influencers, including sourcing, coordination, and on-site filming.
- Build an authentic online community through proactive engagement.
Campaign & Performance Support
- Support marketing campaigns, festive launches, product drops, and brand initiatives.
- Track content performance (reach, engagement, saves, shares) and propose improvements.
- Work closely with marketing, operations, and outlet teams to capture timely and authentic content.
Blogging & Long-Form Content
- Write and manage blog articles for the Soy Company's website or owned platforms.
- Develop long-form content such as campaign stories, product features, brand values, sustainability initiatives, interviews, and behind-the-brand narratives.
- Repurpose blog content into social media captions, carousels, and short videos for cross-platform synergy.
- Apply basic SEO best practices (keywords, headings, readability) to improve discoverability.
- Maintain a consistent editorial tone aligned with brand positioning.
Requirements
Qualifications & Experience
- Diploma or Bachelor's Degree in Marketing, Communications, Digital Media, Mass Communication, Journalism, Multimedia, or related discipline. Relevant experience and a strong portfolio will be considered in lieu of formal qualifications.
- Minimum 2-3 years of experience in social media content creation, digital marketing, content production, or similar role.
- Experience in the F&B, retail, lifestyle, or consumer brand industry will be an advantage.
Technical Skills
- Strong videography, photography, and mobile content creation skills.
- Proficient in video editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, Adobe Creative Suite, or equivalent.
- Hands-on experience managing Instagram, TikTok, Facebook, Xiaohongshu (RED), and other social media platforms.
- Familiar with social media analytics, content performance metrics, and reporting tools.
- Basic understanding SEO principles and content optimization for blog articles.
- Experience using AI-powered content creation tools is an added advantage.
Communication & Content Skills
- Creative, energetic, and passionate about social media, food, and lifestyle trends.
- Up-to-date with latest digital trends, viral content formats, memes, and platform algorithm changes.
- Self-motivated, resourceful, and able to work independently with minimal supervision.
- Strong organizational and time management skills with the ability to manage multiple projects and meet tight deadlines.
- Detail-oriented with commitment to producing high-quality content.
- Positive team player who collaborates effectively across Marketing, Operations, and other departments.
- Comfortable working in a fast-paced environment and adapting quickly to changing priorities.
- Willing to travel to events, roadshows, and external filming locations when required.
- Possesses a proactive attitude and is willing to work occasional evenings, weekends, or public holidays to support campaigns and events when necessary.
Other Requirements
- A portfolio showcasing previous social media content, videos, campaigns, or creative work is an advantage.
