Social Media Marketing Specialist

Company Description

Ads+ specializes in navigating the dynamic digital landscape of Kuwait, where internet and social media penetration rates are among the highest globally. With over 50% of the population under 35 years old, the company focuses on creating mobile-native content for platforms such as TikTok, Snapchat, and Instagram. Ads+ integrates influencer collaborations and user reviews into digital strategies, recognizing the importance of social proof for purchasing decisions. To maintain engagement in a rapidly evolving market, Ads+ develops campaigns with regular creative refreshes and prioritizes Arabic-first content to drive local audience trust and conversions.

Role Description

This is a full-time hybrid role based in Cairo, Egypt, with some work-from-home flexibility. As a Social Media Marketing Specialist, you will oversee strategy development, content creation, and campaign execution across various social media platforms. You will engage with online audiences, analyze insights, optimize campaign performance, and collaborate with internal teams to align marketing initiatives with the overall company goals. This role requires staying updated on the latest trends and ensuring content aligns with targeted demographics and cultural preferences.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation
• Strong skills in Digital Marketing and Marketing strategies
• Excellent Communication abilities for engaging and collaborating with teams and audiences
• A strong understanding of social media trends and platform-specific best practices
• Experience with analytics tools to track campaign performance and gain actionable insights
• Knowledge of Arabic language and cultural nuances is a significant advantage