Social Media Marketing Specialist

Social Media Specialist FullTime, Onsite

Location: Riyadh

• Reports to: Social Lead / Marketing Manager
• Experience: 23 years in healthcare social media
• Work Hours: 89 hours/day, two days off per week
• Platforms: TikTok, Instagram, Snapchat, X, YouTube Shorts

Position Summary:

Plan and publish highvelocity Arabic social content for clinics and doctors, coordinate shoots, manage captions and community handoffs, and track performance to generate qualified inquiries and bookings.

Key Responsibilities:

Own the monthly content calendar (specialties, doctors, promos, health awareness).

Coordinate onsite shoots with doctors and the Reel Maker; maintain an asset library.

Write Arabic captions aligned to brand voice and local tone; avoid misleading medical claims.

Coordinate with Moderators for DMs/WhatsApp and escalate hot leads to the Call Center.

Produce weekly performance reports (Reach, Views, ER, Saves, Leads).

Manage rights usage, before/after media compliance, and approvals workflow.

Qualifications:

Handson experience running social for clinics/doctors in KSA.

Fluency with TikTok/Reels trends and shortform storytelling.

Basic design/editing skills (Canva/CapCut/Premiere) are a plus.

Strong organization and ontime publishing under shifting priorities.

KPI's:

Publishing adherence 95% versus the monthly plan.

Growth in qualified followers and inquiries routed to Call Center.

Average views per Reel/TikTok and completion/retention rates.

Content library freshness and compliance score.

Work Arrangement:

Fulltime, onsite in Riyadh

Occasional evening/weekend activations as needed.