Social Media Marketing Specialist

NB Consultancy is hiring in Cairo!

We're expanding our team and looking for a talented Social Media Marketing Specialist to support our communications, marketing presence, and brand development across Architecture, Urban Planning, Engineering, and Design sectors.

If you're passionate about storytelling, digital engagement, and communicating meaningful built-environment work, we'd love to hear from you.

RESPONSIBILITIES

In this role, your key responsibilities will include:

Developing and implementing effective social media strategies aligned with the company's vision, services, and market positioning.

Planning, creating, and scheduling engaging content across various platforms including LinkedIn, Instagram, Facebook, and others.

Collaborating closely with Architecture, Urban Planning, Landscape, and Engineering teams to translate technical content into clear, compelling stories.

Managing day-to-day activities on social media channels, including posting, monitoring engagement, and responding professionally to interactions.

Supporting brand-building initiatives and enhancing corporate identity consistency across all digital channels.

Preparing monthly performance reports, analyzing metrics, and recommending improvements to enhance reach and engagement.

Coordinating with marketing, design, and business development teams to ensure cohesive communication strategies.

QUALIFICATIONS

To thrive in this role, we envision you have:

A Bachelor's degree in Marketing, Mass Communication, Architecture, or a related discipline.

25 years of proven experience in social media management, preferably within architecture, urban planning, engineering, or consultancy environments.

You should also demonstrate:

Strong understanding of branding, digital communication, and audience engagement strategies.

Excellent knowledge of major social media platforms and their analytics tools.

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.

Ability to transform technical information into clear, engaging, and visually appealing content.

Excellent written and verbal communication skills in English and Arabic.

Strong organizational skills, creativity, and attention to detail.

Experience in managing professional corporate pages rather than personal content creation is highly desirable.

Apply directly through LinkedIn. Shortlisted candidates will be contacted for portfolio submission.

All applications will be handled confidentially.

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