Develop and execute social media strategies aligned with brand goals
- Create, curate, and publish engaging content (posts, stories, reels, videos)
- Capture basic photo and video content for social media (including shooting simple product shots and behind-the-scenes content)
- Manage daily social media activities across platforms (Instagram, Facebook etc..)
- Monitor comments, messages, and engage with the audience in a timely manner
- Track and analyze performance metrics (reach, engagement, conversions)
- Stay updated on trends, and platform updates
- Collaborate with marketing, design, and content teams
- Plan and manage social media campaigns and promotions
Requirements
Education Level: Bachelor's Degree in Marketing, Communications, or a related field
Experience Needed: 2 years+
- Proven work experience as a Social Media Specialist or similar role
- Strong ability to develop and execute social media strategies aligned with brand goals
- Experience in content creation, including posts, stories, reels, and videos
- Basic skills in photo and video shooting for social media content
- Hands-on experience managing daily social media activities across platforms (Instagram, Facebook, etc.)
- Ability to engage with audience, respond to comments and messages in a timely manner
- Good knowledge of social media analytics and performance tracking (reach, engagement, conversions)
- Up-to-date with social media trends and platform updates
- Strong collaboration skills to work with marketing, design, and content teams
- Experience in planning and managing social media campaigns and promotions
- Excellent communication and interpersonal skills
Benefits
- Social insurance coverage
- Medical insurance coverage
