Social Media Specialist

Job Description

We are looking for a creative and knowledgeable Social Media Specialist with strong experience in account management, content writing, and performance analysis.

Duties & Responsibilities:

* The ability to implement a clear Strategic Plan with objectives linked to KPIs.

Manage social media accounts (Snapchat, Facebook, Instagram, TikTok, X, LinkedIn)

Create creative content aligned with the brand identity

Develop and execute a monthly content plan

Monitor trends and leverage them in a way that serves the business

Analyze content and campaign performance using analytics tools (Insights, Analytics)

Optimize results based on data and reports

Engage with the audience and respond to messages and comments professionally

Collaborate with the design and marketing teams to achieve the best results

Required Skills:

Experience in content writing (Copywriting & Content Creation)

Strong analytical skills with the ability to read and interpret data and reports

Experience managing social media accounts and platforms

Strong planning and organizational skills

Creativity and the ability to propose new ideas

Knowledge of paid advertising basics (an added advantage)