Social Media Strategist

Job Purpose

• Plan and create strategic content directions for social media accounts and campaigns to ensure brand consistency, growth, and engagement.

Key Responsibilities

• Develop monthly content plans and content calendars for each client.
• Generate creative content concepts (posts, short-form scripts, thought-leadership ideas).
• Oversee writing of captions, scripts, and content (collaborate with copywriters when needed).
• Create storytelling frameworks for LinkedIn & X (Twitter) posts (for B2B clients).
• Ensure content reflects the proper tone of voice for each brand.
• Conduct competitor benchmarking and content analysis.
• Ensure collaboration between design, video, and media teams to execute content.
• Optimize content based on performance data and insights.

Key Requirements

• Excellent understanding of content strategy for LinkedIn & X (especially B2B).
• Creative mindset + strong writing and communication skills.
• Ability to transform business topics into engaging content.