Role Purpose:
The Specialist of Content & Copywriter is responsible for creating high-quality, engaging content in Arabic and English for various marketing channels and platforms. This role plays a key role in developing and maintaining BEEAH Real Estate's brand voice and messaging across digital and print materials.
Accountabilities:
- Content Creation Across Channels: Develop compelling and creative content for marketing campaigns, websites, blogs, social media, email newsletters, and other communication channels.
- Copywriting Excellence: Write clear, concise, and engaging copy that resonates with target audiences and aligns with brand guidelines.
- Cross-Functional Collaboration: Collaborate with cross-functional teams to understand project objectives, target demographics, and key messaging.
- Research and Insight Gathering: Conduct research to gather information and insights for content development, ensuring accuracy and relevance.
- Editing and Proofreading Expertise: Edit and proofread content to ensure clarity, consistency, and adherence to brand standards.
- Industry Knowledge and Improvement: Stay informed about industry trends, best practices, and emerging technologies to continuously improve content strategies and tactics.
Job Requirements:
Experience & Qualification
- Bachelor's degree in English, Journalism, Marketing, or a related field.
- Minimum of 3-5 years of experience as a content writer, copywriter, or related role.
- Proven track record of creating compelling content for digital and print marketing campaigns.
- Excellent writing, editing, and proofreading skills, with a keen eye for detail.
- Ability to adapt writing style and tone to suit different audiences and platforms.
- Proficiency in content management systems (CMS) and SEO best practices.
- Experience in developing content calendars and managing editorial workflows.
Knowledge & skills
- Strong understanding of content marketing principles and techniques.
- Familiarity with digital marketing channels and platforms, including social media, email marketing, and search engine optimization (SEO).
- Creative thinker with the ability to generate innovative content ideas and concepts.
- Ability to work collaboratively in a fast-paced, deadline-driven environment.
- Excellent time management and organizational skills.
- Strong interpersonal and communication skills.
- Passion for storytelling and brand building.
- Adaptability and willingness to learn and grow in a dynamic industry.
