Principle Functions:
Social media specialist will play an instrumental role in the e& brand building efforts with the goal to increase brand awareness, drive user engagement, and bring to life e& products and services on the social media platforms.
Key Responsibilities:
- Social media strategy: Assist in developing and implementing a comprehensive social media strategy to increase brand visibility, audience engagement, and conversions.
- Social media management: Monitor, update, and manage social media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.) regularly to ensure a consistent online presence.
- Content planning and creation: Generate engaging and brand building content for various social media platforms to win hearts and minds of the target audience.
- Influencer and partner collaborations: Coordinate with influencers, bloggers, and other partners for promotional activities or content sharing to expand the brand's reach.
- Research and stay updated: Keep abreast of the latest trends, tools, and best practices in social media marketing, and incorporate them into the company's social media strategy.
- Competitor analysis: Monitor the social media activities of competitors to gain insights and identify opportunities for improvement.
- Cross-functional collaboration: Work closely with other departments, such as marketing, PR, and sales, to align social media efforts with overall company goals and objectives.
Requirements:
- Good written and verbal communication skills.
- In-depth knowledge of various social media platforms and their respective audiences.
- Understanding of social media analytics and the ability to interpret data to make informed decisions.
- Highly organized with the ability to manage multiple tasks and prioritize workload.
- Ability to work both independently and collaboratively within a team environment.
- Bachelor's degree in marketing, communications, or a related field is preferred.
- A strong passion for social media and staying current with industry trends.
- Prior experience in social media management or a related field is a plus.