Location: New Cairo, Egypt
Department: Marketing
Reports to: VP of Sales & Marketing
About the Brand
A fast-growing babycare and pediatric wellness brand built for modern parents. The portfolio delivers science-backed, age-appropriate formulas supporting immunity, growth, cognition, bone health, and respiratory wellbeing.
The brand is designed to win digitally first, scale through DTC, e-commerce, and pharmacy chains, and build long-term trust with parents and healthcare professionals while remaining fully compliant.
Your Mission
To launch and scale a high-performing babycare brand by owning digital growth, DTC and e-commerce performance, and pharmacy chain activation, while collaborating closely with a Pharmacist Brand Manager to translate science into clear, credible HCP and consumer communication.
This role owns brand-led commercial performance across online and pharmacy channels.
What You'll Own:
Digital Brand Strategy & Launch
- Lead the digital-first launch of the babycare portfolio.
- Define brand positioning, tone of voice, and content pillars for parents and caregivers.
- Build seamless customer journeys across awareness, consideration, purchase, and repeat.
- Ensure all communication is age-appropriate, compliant, and trust-driven.
DTC & E-commerce Growth
- Own brand performance across DTC websites and marketplaces, including Amazon, Noon, and local platforms.
- Optimize product pages, bundles, subscriptions, and launch offers.
- Partner with Growth and E-commerce teams on CRO, pricing, promotions, and mechanics.
- Use performance data to guide fast, informed decisions.
Performance Marketing & Content
- Shape creative direction for paid media across Meta, Google, TikTok, and marketplaces.
- Collaborate with performance teams on testing, scaling, and creative optimization.
- Build an always-on content engine focused on education, trust, and conversion.
- Work with creators and parent communities in a compliant, credibility-first manner.
Pharmacy Chains Growth & Activation
(In collaboration with the Trade Marketing team)
- Own brand-led growth across key pharmacy chains.
- Work closely with Sales and Key Accounts on chain-specific strategies, launches, and promotions.
- Lead pharmacy activation plans, including visibility, shelf presence, in-store branding, and digital pharmacy platforms.
- Analyze sell-in, sell-out, and shopper data to optimize assortment, pricing, and promotional mechanics.
- Ensure alignment between in-store and online pharmacy brand experiences.
Medical & HCP Marketing
(In collaboration)
- Translate approved scientific content into clear, compelling, and compliant brand messages for pediatricians, GPs, and pharmacists.
- Co-create detailing materials, visual aids, and sales tools with the Pharmacist Brand Manager.
- Act as the brand bridge between Medical, Regulatory, Quality, and Commercial teams.
- Support the field force with simple brand stories, objection-handling frameworks, and confident product narratives.
- Ensure all HCP-facing materials are aligned, consistent, and field-ready without positioning the role as a medical authority.
Analytics & Optimization
- Own and track KPIs, including CAC, conversion rates, retention, repeat purchase, pharmacy sell-out, and reviews.
- Monitor customer feedback and marketplace performance.
- Continuously test, learn, and optimize.
Cross-Functional Ownership
- Act as the single point of truth for the brand.
- Align with Sales, Medical, Regulatory, Supply Chain, Growth, and E-commerce teams.
- Ensure launch readiness, stock availability, and demand alignment.
What You Bring
- 4 to 8 years of experience in brand, digital, growth, or e-commerce marketing.
- Strong exposure to DTC brands, performance marketing, or consumer-driven environments.
- Solid understanding of paid media, content strategy, and conversion funnels.
- Commercial mindset with the ability to influence sales outcomes without being in a sales role.
- Strong collaboration and stakeholder management skills.
Note: This role works in close collaboration with Pharmacist Brand Managers and does not necessarily require a medical or pharmacy degree.
Big Plus If You Have
- Experience with babycare, kids, wellness, or family-focused brands.
- Marketplace and pharmacy chain experience.
- Strong storytelling instincts with a trust-first mindset.
- Ability to balance speed, creativity, and compliance.
Why This Role- You're launching and scaling, not maintaining.
- Empowerment and total ownership across digital, e-commerce, and pharmacy chains.
- High visibility and direct impact on revenue and brand growth.
- A modern wellness brand with long-term scale and purpose.
