Company Description
Influence Group is a multinational group of firms specialized in strategic marketing, communications, and growth services serving the MEA region. With offices in Cairo, Riyadh, and Dubai, we provide tailored solutions to drive business growth and enhance brand presence in the market. Our team of experts combines local market knowledge with global best practices to deliver outstanding results for our clients.
Role Overview
The Sr. Digital Account Manager is responsible for overseeing influencer marketing campaigns and brand reputation management for agency clients. This role focuses on overseeing, developing and executing innovative PR strategies, fostering strong relationships with influencers and media partners, and ensuring seamless integration of influencer-led campaigns with broader digital marketing efforts.
Job Description:
- Provide regular consultation for the team on influencer marketing trends, social media strategies, and digital PR best practices
- Develop and implement influencer marketing and digital PR strategies that align with clients brand objectives.
- Oversee the creation and execution of influencer-led campaigns, ensuring brand-messaging consistency.
- Identify emerging influencer marketing trends and best practices to enhance campaign effectiveness.
- Oversee end-to-end influencer campaign execution, including influencer selection and content approvals
- Build and maintain strong relationships with key influencers, content creators, and brand ambassadors.
- Conduct regular performance reviews and strategy meetings with clients to optimize campaign success
- Monitor campaign performance using analytics tools, providing data-driven insights and recommendations.
- Continuously optimize influencer strategies based on performance analysis and industry benchmarks
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 5 years of experience in Digital PR or Influencers Marketing within a Digital agency or a related industry.
- Excellent client management skills, with a focus on building and maintaining strong relationships.
