Job Title: Senior Media Buyer
Position Overview
We are seeking a results-driven Senior Media Buyer with 24 years of experience in planning, managing, and optimizing digital advertising campaigns. The ideal candidate has hands-on expertise across Meta, TikTok, Google Ads, X (Twitter), and LinkedIn, with solid SEO knowledge and a proven track record of building strategies that drive measurable growth.
Key Responsibilities
- Develop and execute comprehensive digital advertising strategies across Meta, TikTok, Google Ads, LinkedIn, and X.
- Design and manage campaigns tailored to FMCG products.
- Conduct market research to identify target audiences, consumer behaviour, and digital trends.
- Build, test, and optimize ad creatives, targeting, and bidding strategies for maximum performance.
- SEO Integration: Align campaigns with SEO best practices to enhance visibility and organic performance.
- Calculate, manage, and allocate advertising budgets with clear breakdowns across platforms.
- Establish accurate KPIs and performance benchmarks, ensuring campaigns meet or exceed goals.
- Monitor and report on campaign performance, analyzing ROI and ROAS to provide actionable insights.
- Collaborate with marketing, content, and brand teams to ensure advertising strategies align with overall business objectives.
- Stay updated on platform changes, industry best practices, and competitor activity to maintain a competitive edge.
Qualification & Requirements
- 34 years of proven experience in digital advertising or performance marketing, preferably in FMCG or consumer-focused industries.
- Strong expertise in managing campaigns on Meta, TikTok, Google Ads, LinkedIn, and X (Twitter).
- Solid understanding of SEO principles and how they integrate with paid advertising.
- Demonstrated ability to create advertising strategies across different platforms and industries.
- Strong analytical skills, with experience in budget allocation, KPI setting, and ROAS calculation.
- Proficiency in using analytics and performance tracking tools (Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.).
- Excellent project management, problem-solving, and communication skills.
- Bachelor's degree in Marketing, Business, Digital Media, or a related field.
