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Etoile Group

Store Manager - Ralph Lauren

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Job Description

As the Store Manager you will lead the boutique to achieve commercial excellence, elevate CRM, and build a high-performing team that embodies the brands spirit within the dynamic environment instore.

Key Responsibilities:

Sales Achievement

  • Conduct sales analysis, follow up on market trends and monitor the competition's activity
  • Propose ways to improve the business: in store merchandizing, opening hours, product mix
  • Produce quantitative and qualitative sales report
  • Be present in the shop floor to generate sales and handling VIP customers

Customer Service

  • Identify customer potential needs and use initiatives to meet those needs
  • Ensure consistency in customer service delivered and handle all complaints
  • Ensure building, maintaining and using the customer database

Stock Management

  • Enter all received goods and ensure stock control and proper record of all stock movements
  • Supervise the replenishment process to avoid and report any over stock along with the suggested corrective action
  • Prepare for the inventory

General Operations

  • Coordinate with the back office, suppliers, logistics, marketing and merchandizing team regards of new launches, in store animation or renovation and provide feedback accordingly
  • Follow up on different issues with Mall Management such as mall promotions, permits, security
  • Monitor customer movement into the shop and detect any theft or violation
  • Acquire product knowledge to create product awareness to the customer and monitor inventory and stock availability
  • Check sales figures, assist in pricing adjustments
  • Organize shop layout, merchandise and display items effectively on shelves
  • Decorate and animate window displays as per the brand standards and guidelines
  • Conduct regular checks on the organization and cleanliness of the stockroom and shelves
  • Ensure staff compliance and proper implementation of procedures
  • Ensure smooth and effective running of daily activities

Merchandising

  • Maintain high standards of Visual Merchandising housekeeping in term of cleanness, display, lighting and stock rotation
  • Implement all merchandising as per the brand's visual merchandising guidelines
  • Conduct daily walkthroughs to check presentation standards

People Management

  • Prepare schedule to ensure full coverage of the shop floor and maintain grooming standards of the staff
  • Can be involved in the recruitment process of Shop Staff and Sales Executives within the domain
  • Manage, engage and delegate the responsibilities of the team reporting to him/her
  • Conduct the appraisal and assessment of own team members
  • Responsible for coaching and training own team members

Communication with different departments

  • Reconcile daily reports with Accounting Department
  • Ascertain proper labeling and receipt of shipments with PSAS Department
  • Ensure accurate figures on POS system with IT department as well as proper running of finger scan machine with HR Department

Communication with Retail Manager

  • Prepare, discuss and set staff monthly objectives
  • Supervise stock transfers and present monthly feedback on product movement
  • Discuss staff related issues such as annual leaves, confirmations and ensure proper adherence to policies in practice
  • Assist in the Development of a succession plan for the Boutique and report on staff performance and progress
  • Provide relevant reports on periodic sales, stock movements to assist in buying/buying reviews if necessary

Your Profile:

  • Proven experience managing a luxury retail boutique for at least 3 years, ideally in luxury footwear and leather goods.
  • Strong leadership, business acumen, and passion for delivering world class customer experiences.
  • Deep understanding of CRM, luxury clientele and evolving luxury retail trends.
  • Excellent communication, people management, and problem-solving skills.

More Info

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About Company

Job ID: 136227255