STRATEGIC MARKETING MANAGER

5-7 Years

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Early Applicant

Job Description

Key Responsibilities

JOB DESCRIPTION

Category Strategy & Ownership

Define and drive the mid- to long-term category strategy for the Horeca channel
Identify priority segments, channels, and customer groups based on market potential
Establish clear category positioning, value propositions, and growth roadmaps

Market Intelligence & Business Insights

Lead the development of data-driven insights on market size, trends, and competitive landscape
Act as the go-to expert for Horeca category intelligence within the organization
Translate insights into strategic recommendations and business opportunities

Portfolio & Brand Leadership

Own the category portfolio strategy, including product mix, gaps, and future needs
Work closely with product development and marketing teams to shape offerings aligned with market needs
Lead new product introduction strategy for Horeca (from concept to market readiness)

Commercial Planning

Develop annual and multi-year category plans, including volume, revenue, and growth targets
Define pricing logic, margin expectations, and investment priorities
Build business cases for new opportunities and strategic initiatives

Performance Management

Track and analyze category performance across key metrics (sales, share, profitability)
Continuously refine strategy based on performance and market evolution
Provide clear direction to the sales team on priorities and focus areas

Cross-Functional Leadership

Act as the bridge between strategy and execution, ensuring alignment across Sales, Marketing, and Supply Chain
Provide the Horeca sales team with clear strategic direction, segmentation, and priorities
Support, but do not lead, market activation — ensuring consistency with overall strategy

What We're Looking For

Bachelor's degree in marketing, Business, or a related field
5+ years of experience in Brand Management, Category Management, or Strategic Marketing
Strong experience in FMCG and/or HoReCa/Foodservice environments
Proven ability to build strategies from scratch and translate insights into growth plans
Strong analytical and strategic thinking skills
Ability to influence without direct authority (no direct reports initially)
Comfortable working in a hands-on, evolving environment