We are seeking a Strategy, Transformation & Market Expansion Leader to play a critical role in defining our future. This role is for a strategic thinker and change agent who can translate vision into action, lead transformation, and drive successful expansion into new marketswhile keeping the organization aligned, agile, and growth-focused.
You will sit at the intersection of strategy, transformation, brand, and commercial execution. Partnering closely with executive leadership, you will ensure the company's strategic roadmap is clear, aligned, and successfully delivered across the organization and beyond borders.
Responsibilities:
Strategic Planning & Corporate Alignment
- Develop and maintain the company's strategic roadmap in line with long-term vision and objectives.
- Conduct organizational and market analyses to identify risks, gaps, and growth opportunities.
- Translate strategy into actionable initiatives with clear ownership, timelines, and KPIs.
- Provide leadership with data-driven insights to support informed decision-making.
Transformation & Change Leadership
- Lead enterprise-wide transformation initiatives to improve efficiency and performance.
- Drive change through new processes, systems, and ways of working across departments.
- Monitor transformation impact, resolve challenges, and ensure sustainable outcomes.
Market Intelligence & Opportunity Analysis
- Oversee market research and competitive intelligence to inform strategic direction.
- Evaluate trends, competitor moves, and business opportunities for growth and investment.
- Develop feasibility studies, scenario analyses, and risk assessments.
- Partner with business units to prioritize high-impact initiatives.
Market Expansion & International Growth
- Identify and assess expansion opportunities across new geographies and channels.
- Develop market entry strategies including partnerships, acquisitions, and investments.
- Define customer segments and go-to-market strategies to maximize adoption and growth.
- Deliver actionable recommendations to leadership for new market entry decisions.
Rebranding & Brand Adaptation
- Lead rebranding and brand localization strategies for new markets.
- Ensure brand consistency while adapting messaging to cultural and regional nuances.
- Oversee brand campaigns, communications, and market-specific collateral.
- Track brand perception and customer feedback, refining strategies as needed.
Merchandising & Commercial Strategy
- Develop merchandising and product assortment frameworks tailored to regional markets.
- Define pricing, category, and promotional strategies to drive commercial performance.
- Establish operational guidelines for inventory, supply chain, and retail execution.
- Partner with local teams to ensure consistent execution and customer experience.
Stakeholder Engagement & Executive Advisory
- Act as a trusted advisor to senior leadership on strategy and transformation.
- Prepare executive-level dashboards, reports, and presentations.
- Enable cross-functional collaboration to drive execution excellence.
- Support governance and decision-making with structured analysis and strategic options.
Expectations:
- A strategic leader with experience in transformation, market expansion, and corporate planning.
- Strong analytical mindset with the ability to turn insights into action.
- Comfortable leading change across complex, cross-functional environments.
- Commercially savvy with a strong understanding of branding and go-to-market strategy.
- Confident working with executive leadership and influencing decision-making.
