Develop and execute the Super App marketing strategies that differentiate our commercial offering, communicate values to customers and lead to successful and measurable outcome
Provide the required recommendations with the services to be imbedded in the app
Follow up with partnership team to onboard the required merchants network
Gather and analyze market intelligence and be the expert on our competitive landscape, key audience while introducing best customer experience
Accountable for end-to-end digital experience of all lifestyles related functions and features
Lead the team to analyze, review recommendation and building strategic and tactical changes that drive business profitability by increasing the number to engagement.
Own and manage the lifestyle roadmap, budget and resources to deliver cross-departmental strategy and drive key performance metrics.
Provide leadership and direction to ensure the delivery of scope, design, quality and resources of project are within budget and achieve business outcome
Develop a scalable approach to capture Super App marketing best practices and competitive insights.
Collaborating closely with the marketing and IT team to define and deliver a series of unique digital engagement platform.
Ensure availing a competitive offers / benefit to engage the whole population
Continually monitoring the other market players in order to identify customer needs, anticipate competitive actions and technological changes.
Working closely with lifestyle team to expand our categories to include all customers needs.
Responsible for improving all weak or non-competitive attributes related to Super App
Derive insights from post-campaigns analyses, data mining and test and learn initiatives to drive and optimize customer loyalty, acquisition, retention personalization and promotional strategies.
Handling the operations flow and TRX trend.
Provide guidance on business process best practices across different functional areas
Develop our communications systems capability across all channels and all stages of the customer journey.
Qualifications:
University Degree in commerce, economics, business, statistics or engineering.
Minimum 3-4 years in a relevant field.
Excellent Computer skills.
Excellent MS excel and very good presentation skills
Excellent in Arabic & English (Reading, Writing & Oral).
Excellent analytical & critical thinking skills. Excellent communication skills.
High level of commitment, reliability and dedication.
