Job Responsibility:
The role here is to maximize the engaged base on this super app through different activities like:
- Enriching the App with the most relevant services offers.
- Proceed with the proper communication Build & create customers segmentation engine.
Job Description:
- Develop and execute the Super App marketing strategies that differentiate our commercial offering, communicate values to customers and lead to successful and measurable outcome
- Provide the required recommendations with the services to be imbedded in the app
- Follow up with partnership team to onboard the required merchants network
- Gather and analyze market intelligence and be the expert on our competitive landscape, key audience while introducing best customer experience
- Accountable for end-to-end digital experience of all lifestyles related functions and features
- Lead the team to analyze, review recommendation and building strategic and tactical changes that drive business profitability by increasing the number to engagement.
- Own and manage the lifestyle roadmap, budget and resources to deliver cross-departmental strategy and drive key performance metrics.
- Provide leadership and direction to ensure the delivery of scope, design, quality and resources of project are within budget and achieve business outcome
- Develop a scalable approach to capture Super App marketing best practices and competitive insights.
- Collaborating closely with the marketing and IT team to define and deliver a series of unique digital engagement platform.
- Ensure availing a competitive offers / benefit to engage the whole population
- Continually monitoring the other market players in order to identify customer needs, anticipate competitive actions and technological changes.
- Working closely with lifestyle team to expand our categories to include all customers needs.
- Responsible for improving all weak or non-competitive attributes related to Super App
- Derive insights from post-campaigns analyses, data mining and test and learn initiatives to drive and optimize customer loyalty, acquisition, retention personalization and promotional strategies.
- Handling the operations flow and TRX trend.
- Provide guidance on business process best practices across different functional areas
- Develop our communications systems capability across all channels and all stages of the customer journey.
Qualifications:
- Bachelor's Degree in commerce, economics, business, statistics or engineering.
- Minimum 3-4 years in Loyalty Acquisition, CVM, & CRM.
- Excellent Computer skills.
- Excellent MS excel and very good presentation skills
- Excellent in Arabic & English (Reading, Writing & Oral).
- Excellent analytical & critical thinking skills. Excellent communication skills.
- High level of commitment, reliability and dedication.
