Systems, CRM & AI Operations Specialist

Job Title: Systems, CRM & AI Operations Specialist

Location: Dubai

Type: Full-Time

Role Overview

RealCO is hiring a hands-on operator to manage the systems layer behind sales, marketing, and day-to-day business execution.

This is not a pure IT support role and not a pure marketing role. It sits in the middle — owning:

* CRM hygiene

* Workflow automation

* Internal systems reliability

* Lead-routing logic

* Reporting structure

* AI-assisted operational execution

The right person turns messy business needs into clean, working systems — fast.

Key Responsibilities

1) Systems & Internal Operations

* Manage day-to-day IT and systems operations across the company

* Maintain devices, accounts, permissions, connectivity, backups, and basic internal security

* Troubleshoot system issues quickly and ensure reliability of internal tools

* Support setup and maintenance of the company's core operating stack

2) CRM & Lead Operations

* Own CRM structure, hygiene, and day-to-day administration

* Build and maintain automations for:

  * Lead routing

  * Follow-ups

  * Reminders

  * Assignments

  * Status tracking

* Ensure leads are properly captured, consistently updated, and visible across all stages

* Improve dashboards, reporting flows, and operational visibility

3) AI Workflow Execution

* Use AI tools to accelerate operations, reporting, and workflow execution

* Convert AI outputs into usable business assets such as:

  * CRM workflows

  * Lead management automations

  * Reporting structures

  * Listing/process support outputs

  * SOPs and internal systems

* Standardize repeatable processes for speed and consistency

4) Marketing Systems & Tracking Support

* Support technical setup behind lead generation activities

* Manage tracking logic across:

  * Ad platforms

  * Landing pages

  * CRM integrations

  * Conversion tracking

* Identify and fix breaks between:

  * Campaigns

  * Lead capture

  * Follow-up

  * Reporting

* Ensure performance data is accurate and usable

5) Data, Reporting & Process Improvement

* Maintain clean and structured operational data

* Produce reports on:

  * Lead flow

  * Response times

  * Conversion stages

  * System performance

* Identify inefficiencies, broken workflows, and manual bottlenecks

* Recommend and implement practical improvements

Requirements:

* 3–5 years experience in:

  * Systems operations

  * CRM administration

  * Automation

  * Technical business operations

* Strong hands-on experience with CRM workflows and automation

* Comfortable with IT troubleshooting and internal systems management

* Familiar with lead generation environments, tracking, and reporting

* Highly organized, detail-oriented, and execution-focused

* Practical user of AI tools (not just prompting — implementation mindset)

What We're Looking For

* Builder/operator, not an administrator

* Ability to convert unclear requirements into working systems

* Strong ownership mindset

* Fast execution without supervision

* Commercial awareness — understands systems exist to improve:

  * Sales speed

  * Lead quality

  * Business visibility

KPIs

* Lead tracking accuracy and pipeline cleanliness

* CRM workflow reliability and automation performance

* Internal systems uptime and issue resolution speed

* Speed of execution (request → live implementation)

* Reporting accuracy and visibility

* Reduction in manual work and process friction

Please submit your CV at [Confidential Information]