Profile Snapshot
Title: Third Party E-commerce Strategy and Partnership Manager
Location: Dubai
Position Type: Full Time
Reports To: Head of E-commerce
Department: E-commerce
What Will Your Day Look Like
The Third Party E-commerce Strategy and Partnership Manager is responsible for driving the group's marketplace growth by developing and managing a centralized third-party e-commerce strategy. The role focuses on unlocking group-level scale and preventing brand-by-brand dilution across marketplaces and aggregators.
By centralizing platform strategy, governance, and partnerships, the role ensures:
- Consistent operating models across all brands
- Stronger negotiation leverage with marketplace partners
- Unified standards and governance across platforms
- Structured and scalable growth with key marketplaces including Amazon, Noon, Talabat, Careem, Instashop, and future emerging platforms
This position acts as a strategic scale-enabler, ensuring alignment across brands and maximizing the group's marketplace presence. It focuses on long-term platform partnerships, governance frameworks, and growth strategy rather than day-to-day account management of individual marketplace listings.
How Will You Make an Impact
1. Central Platform & Aggregator Governance
- Own and manage group-level relationships with strategic platforms such as Amazon, Noon, Talabat, Careem, Instashop, and Kibsons.
- Define and implement the governance structure between the Ecommerce Hub and Brand Teams.
- Standardize reporting frameworks and performance definitions across Business Units (BUs).
- Lead group-level Quarterly Business Reviews (QBRs) with key platform partners.
- Escalate and resolve commercial, operational, or compliance issues impacting multiple brands.
2. Channel Strategy & Operating Models
- Define the strategic role of each digital channel (D2C vs Marketplace vs Q-commerce vs E-grocery).
- Develop recommended operating models (direct, distributor-led, hybrid, dark store, etc.).
- Establish clear commercial guardrails including pricing parity, assortment strategy, and trade funding.
- Define ownership and accountability between the Ecommerce Hub and Business Units.
- Align digital revenue targets with the broader group strategy.
3. Platform Playbooks & Best Practices
- Develop standardized playbooks for key platforms, including:
- Amazon Marketplace Playbook.
- Q-commerce Playbook.
- Retail Media Guidelines.
- Content & Listing Standards.
- Define listing standards, retail media investment thresholds, and promotional calendars.
- Drive capability building across brands through training and knowledge sharing.
- Codify learnings from pilot initiatives into scalable frameworks across BUs.
4. Group-Level Joint Business Planning (JBP) Frameworks
- Create standardized Joint Business Planning (JBP) templates for marketplaces and aggregators.
- Align platform commercial calendars (e.g., Ramadan, White Friday, Amazon Prime Day).
- Consolidate group-level investment plans including media, promotions, and visibility initiatives.
- Coordinate group-level negotiations with platform partners to secure better commercial terms.
- Track and monitor execution against agreed JBP commitments.
5. Contract Frameworks & Performance Scorecards
- Define contract guardrails including commission structures, service-level agreements (SLAs), and return policies.
- Develop standardized performance scorecards for all marketplace and aggregator platforms.
- Ensure measurement and reporting alignment across all Business Units.
- Monitor platform compliance with agreed service levels and operational standards.
- Benchmark platform performance against industry standards and market best practices.
6. Partner Pilots & Innovation Programs
- Identify new platform features, beta tools, and innovation opportunities with partners.
- Lead AI-driven retail media pilots and digital innovation initiatives with selected brands.
- Test new fulfillment models, content strategies, and digital merchandising approaches.
- Scale successful pilot programs across Business Units.
- Evaluate emerging marketplaces and digital platforms for potential entry and partnership.
Qualifications, Experience & Skills
- Bachelor's degree in Marketing, IT, Business Management or related.
Experience
- 7+ years experience in managing multi brand FMCG E-commerce
- Experience in FMCG or manufacturing environment is mandatory.
Functional Knowledge
- Ecommerce Category Management: Manage online product categories, assortment strategy, pricing alignment, and promotional planning to drive marketplace growth.
- Product Segmentation: Define product segmentation and channel-specific assortment to optimize performance across marketplaces and Q-commerce platforms.
- Ecommerce Team Setup: Establish and structure the ecommerce team, defining roles and capabilities to support platform growth and digital strategy execution.
- Strong Understanding of Ecommerce Platforms: Deep knowledge of marketplace and digital commerce platforms such as Amazon, Noon, Talabat, Careem, and Instashop, including platform operations, performance optimization, digital merchandising, and marketplace growth strategies.
- Joint Business Planning (JBP): Develop and manage joint business plans with key marketplace partners such as Amazon and Noon to drive growth and platform performance.
- Sales Forecast Management: Lead sales forecasting and demand planning to align inventory, promotions, and platform growth targets.
- Campaign Management: Plan and execute digital campaigns, promotions, and marketplace events to maximize visibility and sales performance.
- Stakeholder Management: Collaborate with internal teams, brand managers, and external platform partners to ensure alignment and effective execution.
- Strategy Development: Develop and implement e-commerce and marketplace strategies to support long-term digital growth.
Grow with Agthia For the Better
Agthia Group is one of the region's leading Food & Beverage companies, with a growing international footprint. We are a publicly listed company on the Abu Dhabi Securities Exchange (ADX) and part of ADQ, one of region's largest holding companies.
Rooted in Abu Dhabi since 1978, we've grown into a global presence, operating in countries including the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan. We've built a diverse portfolio of over 35 market-leading brands across Water & Food, Snacking, Protein & Frozen, and Agri-Business touching the lives of millions of consumers in more than 65 global markets. With sustainability at the core of our innovations, we've pioneered several world-first products, setting new benchmarks in industry and meeting the evolving needs of communities worldwide.
Over 12,000 people from more than 67 nationalities are at the heart of shaping our purpose driven future, supported by an agile environment which encourages collaboration, creativity, and the freedom to make a real difference. With a competitive benefits package, genuine opportunities to advance, and a focus on continuous learning and development, we're committed to supporting your growth as we work together to deliver excellence For the Better.
Join us and be part of a team that's not just shaping the future of food and beverage but also making a meaningful impact on the world. Together, let's grow For the Better.
