Trade Marketing Manager

ABOUT US

Anker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 4000 employees in Asia, Europe, the Middle East and the United States, and we are always looking for top talent to join our team.

ABOUT THIS ROLE

We are seeking a dynamic and experienced a Trade Marketing Manager to lead the planning, development, and implementation of marketing initiatives aimed at promoting products and services in retail environments and through live events or activations. The role requires a dynamic individual who can collaborate with sales teams, retail partners, and external vendors to create engaging in-store displays, promotional events, and experiential marketing campaigns that resonate with consumers and drive brand loyalty.

RESPONSIBILITIES

1. Strategic Planning:

- Develop and execute a comprehensive retail marketing strategy that aligns with the company's overall marketing objectives and sales targets.

- Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for retail promotions and activations.

2. Campaign Management:

- Plan and manage marketing campaigns from concept to execution, including in-store promotions, product launches, seasonal campaigns, and special retail events.

- Collaborate with the creative team to develop visual merchandising, point-of-sale materials, and other in-store marketing collateral.

3. Event and Activation Execution:

- Organize and oversee activation events, such as product demonstrations, experiential marketing initiatives, and sponsorship activations.

- Coordinate with event planners, vendors, and retail partners to ensure successful event execution and compliance with brand standards.

4. Cross-Functional Collaboration:

- Work closely with sales, product, and merchandising teams to ensure marketing efforts are integrated and support sales objectives.

- Liaise with external agencies, suppliers, and retail partners to deliver high-quality marketing materials and experience.

5. Budget and Performance Tracking:

- Manage the retail and activations marketing budget, ensuring that all activities are cost-effective and deliver a strong return on investment.

- Monitor and report on the performance of retail marketing campaigns and activations, using data to drive decisions and improve future initiatives.

6. Retail Partner Relations:

- Build and maintain relationships with key retail partners, understanding their needs and ensuring that marketing activities align with their objectives.

- Negotiate and secure prime retail space and visibility for promotional activities.

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3-6 years experience in retail marketing, event management, or a similar role.
• English and Arabic language is mandatory.
• Strong understanding of retail dynamics and customer experience.
• Excellent project management and organizational skills.
• Creative mindset with the ability to generate innovative marketing ideas.
• Exceptional communication and interpersonal skills.
• Ability to work under pressure and manage multiple projects simultaneously.
• Proficiency in marketing analytics and performance measurement tools.
• Experience with digital marketing strategies and social media engagement.
• Familiarity with visual merchandising and in-store display techniques.

WORK ENVIRONMENT

• Dubai, UAE based role.
• Occasional travel for industry events or company meetings may be required.