Trade Marketing Manager

Trade Marketing Manager | Dubai, UAE

What This Role Is About

Our client is seeking a Trade Marketing Manager, based in the UAE, to lead and drive trade marketing strategy across APAC markets. This role sits at the heart of Sales and Marketing, ensuring brand strategy comes to life through strong in-store execution and impactful retail activation.

You will own regional trade marketing strategy, lead in-store visibility and merchandising standards, and drive sell-out performance across multiple APAC markets. From product launches and seasonal activations to POSM and VM execution, you will ensure consistency, relevance, and execution excellence across channels.

Working closely with Sales, Marketing, Supply Chain, Finance, and external partners, you will localize global toolkits, support key accounts, track performance, and continuously optimize trade spend and execution effectiveness.

The Client's Definition of the Ideal Fit

• Must be currently based in the UAE.
• Proven experience working across APAC markets.
• Background in FMCG and/or retail is strongly preferred.
• 68 years of experience in trade marketing, retail marketing, or channel marketing roles.
• Strong commercial mindset with hands-on execution capability.
• Experience operating in multi-market, distributor-led, or regional business models.
• Excellent stakeholder management and cross-cultural communication skills.

This role offers the opportunity to own regional trade marketing execution across APAC, influence commercial outcomes, and play a visible role in driving retail excellence from a UAE base.