Trade Marketing Specialist

Responsibilities

• Develop and execute trade marketing strategies tailored for different trade channels.
• Manage trade marketing budgets efficiently and ensure adherence to approved allocations.
• Conduct regular competitor analysis and market intelligence to support strategic adjustments.
• Work closely with Sales to align trade marketing plans with sales targets.
• Manage trade loyalty programs and build strong relationships with trade partners.
• Conduct pricing analysis and recommend competitive pricing strategies.
• Conduct market research and competitor benchmarking for new or fast-moving product categories.

Qualifications

• Bachelor's or Postgraduate degree in Sales Management, Marketing, or related field.
• Bilingual proficiency in Arabic and English (mandatory).
• Minimum 5 years of functional experience in Sales/Trade Marketing.
• At least 2 years in a managerial or specialist role within the retail industry in KSA.
• Proven experience in trade marketing, category development, and channel growth programs.