Web Content Manager

We're looking for a Mid-Level Web Content Manager to own the planning, creation, and delivery of bilingual (Arabic/English) content that ranks, converts, and supports our growth goals. You will lead day-to-day content operations, collaborate with cross-functional teams, and apply modern SEO practices, including Semantic SEO, to build topical authority and generate qualified leads.

• Plan and manage the content roadmap aligned with business and SEO objectives.
• Write and edit high-quality Arabic & English content for websites, landing pages, and marketing campaigns.
• Produce SEO-driven content using best practices (on-page structure, intent matching, internal linking, content briefs).
• Apply Semantic SEO principles (entities, topical coverage, content clusters) to strengthen organic visibility.
• Conduct keyword research and map keywords to pages and content clusters.
• Perform competitor analysis to identify content gaps, opportunities, and positioning strategies.
• Deliver conversion-focused copywriting for offers, service pages, and campaigns (CRO-aware writing).
• Define tasks, assign workloads, and track delivery across writers and contributors.
• Ensure content quality, consistency, and brand tone across all outputs.
• Collaborate with SEO, design, development, and marketing teams to ship content that performs.

• Strong bilingual writing ability: Arabic & English (professional level).
• Advanced SEO content writing experience (content briefs, SERP intent, on-page optimization).
• Solid understanding of Semantic SEO and modern search concepts.
• Competitor research and analysis skills.
• Keyword research expertise (tools + methodology).
• Strong copywriting skills with a marketing mindset.

• Strong learning mindset and continuous self-development.
• Team player with proven cross-department collaboration.
• Ability to set goals, define tasks, and distribute workload effectively.
• Leadership skills in guiding and supporting a team with professional communication.
• Excellent communication skills (writing, feedback, stakeholder alignment).

• Clear content system in place (workflow, briefs, QA, publishing cadence).
• Consistent delivery of high-quality Arabic/English content aligned with SEO priorities.
• Stronger content performance through improved structure, intent, and semantic coverage.
• Better collaboration rhythm with SEO, design, and development teams.