Job Title:Digital Marketing Specialist

Location:India (Remote/Hybrid)

Client: APAC

Company:Infodriven India

Employment Type:Full-time

Exp:4+yrs

Location: Remote

About the Role

We are seeking a results-driven Digital Marketing Specialist to support our Global client's marketing initiatives. The ideal candidate should have strong experience in digital campaign execution, content creation, analytics, and performance marketing across multiple platforms.

Key Responsibilities

Plan, execute and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms
Manage SEO/SEM activities including keyword research, link-building, on-page/off-page optimization
Create and manage content for social media, websites, and email marketing campaigns
Track and analyze campaign performance; prepare weekly/monthly performance reports
Work closely with design, sales, and client marketing teams to align marketing activities
Manage website updates and landing page optimization (WordPress experience preferred)
Monitor industry trends, competitor activities, and bring new ideas to enhance digital presence
Manage marketing automation tools and CRM

Required Skills & Experience

Bachelor's degree in Marketing, Communications, or related field
4+years of hands-on digital marketing experience
Strong knowledge of Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager
Proven experience in SEO, SEM, and PPC campaign management
Strong content writing & social media management skills
Familiarity with tools like HubSpot, Mailchimp, Canva, WordPress, etc.
Goodunderstanding of performance metrics & ROI driven campaigns
Excellent communication and client-handling skills

Good to Have

Experience working with international clients (preferably SEA)
Certification in Google Ads / HubSpot / Meta marketing
Basic design/video editing skills
MS Dynamics/Business Central/Navision

Benefits

Opportunity to work with global clients
Hybrid / Remote flexibility
Learning & growth opportunities in international digital marketing space

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