Job Description

The Content Creator & Social Media Specialist will be responsible for producing high-quality content, managing social platforms, supporting CRM & Media Buying communication needs, and ensuring consistent brand messaging.

The role requires creativity, fast execution, strong writing skills, and the ability to coordinate with multiple teams.

Key Responsibilities

Social Media Content Execution
Write captions, short scripts, and content concepts according to weekly/monthly plans.
Publish and schedule posts across all platforms.
Maintain consistency with the brand's identity and visual guidelines.
CRM Messaging
Write push notifications, in-app messages, email copy, and SMS text.
Adapt tone and wording based on segment behavior & offer type.
Coordinate with CRM team to ensure accurate and timely delivery.
Media Buying Support
Write ad copy variations for Meta, TikTok, Snapchat, and Google Display.
Align messaging with the targeting strategy shared by the Media Buying team.
Cross-Team Collaboration
Work closely with Reel Content Creators to align scripts and concepts.
Coordinate with Graphic Designers for requested visual assets.
Collaborate with the Community Management team to keep tone consistent across user responses.
Campaign Support
Assist in messaging and content for on-ground activations and outdoor campaigns.
Support the production of printed materials (flyers, stand branding, booth messages).
Participate in coordinating with agencies as needed.

Qualifications & Education Requirements

Bachelor's degree in Marketing, Mass Communication, Media, or a related field.
Proven experience as a Social Media Specialist, Content Creator, or similar role.
Understanding of social trends, audience behavior, and online communication styles.
Familiarity with Meta Business Suite, TikTok, YouTube, and scheduling tools.
Experience working on multi-market content (Egypt/KSA/Oman) is a plus.

Skills & Competencies

Excellent command of Arabic & English writing.
Strong creativity and idea generation.
Ability to adapt messaging based on platform, market, and audience.
Good understanding of social media analytics & insights.
Strong coordination and multitasking skills.
Ability to work under pressure and deliver quickly.
Basic design knowledge (Canva/Photoshop) is a plus.
Team player with a positive and proactive attitude.