Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office.

Reports to: Marketing Manager

The Role:

The Marketing Executive position will support the marketing efforts for Cityscape events across multiple regions. This role is ideal for a proactive and detail-oriented marketing professional who is eager to grow their experience in event marketing within a fast-paced environment. Reporting to the Marketing Manager, the Marketing Executive will assist in campaign execution, stakeholder engagement, and onsite event support, while contributing to brand consistency and delivering measurable results. The role also involves collaborating with internal teams and external partners to enhance marketing strategies and achieve event objectives.

Job Summary/Responsibilities

Campaign Management and Execution:

Support the planning and execution of marketing campaigns across digital, social, email, and other channels to promote events, with a focus on delegate and visitor acquisition.
Assist in monitoring campaign performance metrics and preparing reports for the Marketing Manager, highlighting successes and areas for improvement.
Provide support in evaluating the performance of media, association, industry partners, and social media influencers, and share feedback and recommendations with the Marketing Manager.
Help maintain and update event websites, working with internal support teams to optimise conversions and user experience.
Assist in creating, copywriting, proofreading, and checking marketing materials under the guidance of the Marketing Manager, ensuring alignment with brand guidelines.
Conduct research to support database growth for events, including identifying competitor events and key industry leaders and influencers.
Assist in managing content marketing calendars and ensure social media channels are active and optimised for engagement and conversion.
Coordinate with event partners, sponsors, and speakers to share toolkits, gather marketing materials, and align promotional activities.
Support the establishment of media partnerships to maximise exposure at minimal cost, ensuring deliverables are actioned in a timely manner.
Assist with targeted data selections on the CRM, ensuring accurate segmentation for effective communication and campaign targeting.
Provide administrative support, including creating campaign trackers, maintaining tracking master files for events, and filing documents.

Onsite Event Support:

Provide marketing support during event execution, collaborating with the wider team to ensure smooth operations.
Assist in attendee marketing, supporting suppliers (e.g., PR agencies, social media agencies, photo/video teams) and coordinating their marketing requests and collateral.

Qualifications

Essential:

Bachelor's degree in Marketing, Communications, or a related field.
23 years of experience in a marketing role, ideally within the events industry, with exposure to delivering campaigns.
Basic knowledge of event promotion and attendee acquisition.
Familiarity with email marketing platforms and design tools (e.g., Eloqua, Canva, or Adobe Creative Suite).
Strong written and verbal communication skills, with attention to detail and clarity.
Working knowledge of digital marketing tools, CRM systems, and social media management platforms.
Basic understanding of analytics platforms (e.g., Google Analytics) to measure campaign performance.
Creative thinking and problem-solving skills, with the ability to adapt to changing priorities.
Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
Team player with good interpersonal skills, capable of collaborating effectively with colleagues, vendors, and customers.
Confident communication skills to engage with stakeholders at various levels.

Desirable:

Exposure to marketing automation technology and CMS platforms to support campaign processes.
Interest in the global real estate market and industry trends.
Familiarity with event branding and visual identity management.
Experience in supporting international audiences and campaigns.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
A comprehensive company funded private medical insurance with international coverage
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
Recognition for great work, with global awards and kudos programmes
As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

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