Social Media Manager Onsite

Location:Maadi - Full Time - 9AM : 6PM

Department: Marketing

Reporting To: Head of Marketing

Job Summary

We are seeking a Group Social Media Manager to own and manage the end-to-end social media function across multiple brands. The role requires strong strategic thinking, hands-on execution in content posting and distribution, governance ownership over community management, and leadership of influencer, UGC, and direct marketing initiatives. The ideal candidate is data-driven, highly organized, and experienced in managing complex, multi-account environments.

Key Responsibilities

1. Strategy & Planning

Develop and execute social media strategies aligned with marketing and business objectives.

Define content pillars, channel roles, and posting frameworks.

Build and manage monthly and quarterly content calendars.

Continuously optimize strategy based on performance data and platform trends.

2. Content Management & Distribution

Own the content posting process across all social media platforms.

Execute data-driven content distribution, adapting formats, captions, and timing per platform.

Repurpose and optimize content across platforms while maintaining brand consistency.

Ensure content is published accurately, on time, and according to approved calendars.

Coordinate closely with creative teams to ensure smooth execution.

3. Community Management Governance (Non-Executional)

Design and document community management guidelines (tone of voice, response rules, escalation paths).

Create and maintain SOPs for handling comments, messages, reviews, complaints, and sensitive cases.

Align with Customer Service teams on workflows, SLAs, and responsibilities.

Monitor execution quality and compliance with guidelines.

Provide continuous feedback and optimization recommendations.

4. Performance Tracking & Optimization

Monitor and analyze social media KPIs across platforms.

Prepare weekly and monthly performance reports with insights and action points.

Evaluate content performance, distribution effectiveness, and audience behavior.

Test and optimize formats, posting schedules, and content types.

5. Cross-Functional Collaboration

Work closely with creative, performance marketing, and customer service teams.

Ensure alignment between organic social media, paid campaigns, and customer experience.

Support campaigns, launches, and key marketing initiatives.

6. Influencer Marketing

Identify, onboard, and manage influencer collaborations.

Develop influencer briefs, content guidelines, and timelines.

Manage influencer deliverables and approvals.

Track influencer performance and ROI.

Ensure brand alignment and content quality.

7. UGC (User-Generated Content) Marketing

Design and execute UGC strategies and campaigns.

Define UGC sourcing, approval, and usage guidelines.

Repurpose high-performing UGC across platforms.

Measure UGC impact on engagement, trust, and overall performance.

8. Direct Marketing & Owned Channels

Plan and execute direct marketing initiatives across owned channels, including:

o Email marketing

o SMS

o WhatsApp or similar messaging tools

Align direct marketing campaigns with social media calendars and messaging.

Coordinate segmentation, timing, and messaging based on campaign objectives.

Track and optimize performance metrics such as open rates, CTR, conversions, and unsubscribe rates.

KPIs & Success Metrics

Content publishing accuracy and consistency

Engagement rate, reach, and audience growth

Platform-specific performance optimization

Influencer campaign performance and ROI

UGC volume, quality, and performance impact

Direct marketing performance metrics

SOP adherence and execution quality

Experience

36 years of experience in social media management.

Proven experience managing multiple social media accounts or brands.

Hands-on experience with content distribution, influencer marketing, and UGC campaigns.

Marketing & Advertising Agency experience is mandatory.

E-commerce and mobile application marketing experience is mandatory.

Tools

Proficiency in social media management platforms (e.g. Meta Business Suite, Hootsuite, Sprout, Buffer).

Strong experience using analytics and reporting tools.

Advanced proficiency in content planning, scheduling, and collaboration tools.

Basic knowledge of creative tools is a plus.

Personal Attributes

Highly organized and detail-oriented

Strategic thinker with strong execution skills

Data-driven and results-focused

Proactive, accountable, and process-oriented

Comfortable managing multiple brands in a fast-paced environment

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