The Assistant Brand Manager supports the development and execution of brand strategies that enhance brand equity, drive customer engagement, and achieve business objectives. This role works closely with cross-functional teams to execute marketing initiatives, analyze market performance, and ensure consistent brand positioning across all customer touchpoints
RESPONSIBILITIES- Assist in developing and implementing brand strategies aligned with business objectives.
- Support the planning and execution of integrated marketing campaigns across digital and traditional channels.
- Monitor brand performance by analyzing sales data, market trends, customer insights, and competitor activities.
- Coordinate with Trade Marketing, Sales, Merchandising, Digital Marketing, Creative, and external agencies to ensure seamless campaign execution.
- Support new product launches, promotional activities, and seasonal campaigns.
- Prepare marketing briefs and coordinate the development of creative assets and promotional materials.
- Track campaign performance and provide reports with recommendations for continuous improvement.
- Assist in managing marketing budgets and monitor campaign expenditures.
- Ensure brand consistency across all communication channels and customer touchpoints.
- Conduct market research to identify customer needs, industry trends, and growth opportunities.
- Monitor inventory and product availability in collaboration with Commercial and Supply Chain teams.
- Participate in pricing, promotional planning, and assortment discussions to support business growth.
- Maintain marketing calendars and ensure projects are delivered on time.
- Support the Brand Manager in day-to-day brand operations and strategic initiatives.
REQUIREMENTS- Bachelor's degree in Marketing, Business Administration, or a related field.
- 2–4 years of experience in Brand Management, Marketing, or a related role.
- Experience in the FMCG, Retail, Consumer Goods, or Food & Beverage industry is preferred.
- Understanding of brand management principles and integrated marketing communications.
- Experience supporting marketing campaigns, product launches, and promotional activities.
- Knowledge of consumer behavior, market research, and competitive analysis.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
- Familiarity with marketing analytics tools such as Google Analytics (GA4), Meta Business Suite, or similar platforms is an advantage.
- Knowledge of digital marketing channels, including social media, email marketing, and paid media.
- Experience working with creative agencies and cross-functional teams is a plus.
- Strong analytical skills with the ability to interpret sales and marketing data.
- Excellent written and verbal communication skills in English and Arabic.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
